Retail Food Group
Retail Food Group Limited is the intellectual property owner and manager of the successful Donut King, Michel’s Patisserie, Brumby’s Bakeries, bb’s cafe, Esquires Coffee Houses, The Coffee Guy and Crust Gourmet Pizza franchise systems. The company is renowned for its franchise systems, franchising expertise and systems management together with the success of its well known brands throughout the retail food industry. |
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Retail Food Group News
2013
Digital and social innovation puts RFG in command
Australia’s largest multi-food franchise operator, Retail Food Group (“RFG”), has established a Social Media Command Centre and in-house Digital Team to drive online growth of its Brand Systems.
Investing in the digital and social platforms will enable RFG to deliver best-practice digital initiatives to each of its Brand Systems while also connecting with the increasing number of social media fans.
RFG Digital Innovations Marketing Manager, Brent Lupton, said the Company’s investment in the digital space was part of its strategy to modernise its Brand System’s and ensure relevance in today’s increasingly technology-driven world.
“Today’s consumers are more technology-minded than ever before and online, particularly social media, is often the first place they’ll go to connect with a brand,” Brent said.
“As Australia’s largest multi-food franchise operator it’s important for RFG have a comprehensive digital offering to ensure we maximise the huge potential this platform offers businesses in today’s consumer-driven world.
“By developing a sophisticated in-house Digital Team, each of our Brand Systems can now more effectively include digital elements to their campaigns and fast-track delivery to market.”
In addition to a full-service digital team, RFG has also established a seven day Social Media Command Centre to connect with customers in the online world.
“RFG currently has seven brands which use social media to interact with more than 375,000 fans daily,” Brent said.
“We recognised the huge role convenience plays in consumers’ lives and we need to meet that demand head-on. If a customer has a concern or question we want them to be able to speak to us directly in their time in an environment they love.”
“Our Social Media Command Centre is online from 9am – 10pm seven days a week to connect with customers and proactively keep up-to-date with online discussion about our brands.”
Retail Food Group (RFG) is Australia’s largest multi‐food franchise operator. With more than 105 million customer visits a year RFG owns the Donut King, Brumby’s Bakery, Michel’s Patisserie, bb’s café, Esquires, The Coffee Guy, Pizza Capers Gourmet Kitchen and Crust Gourmet Pizza franchise systems. In addition, the Company roasts more than 1.2m kilograms of coffee annually through the Evolution Coffee Roasters Group, Caffe Coffee and Barista’s Choice coffee brands.
Pizza Capers new menu delivers on value
Value is the key ingredient on the new Pizza Capers menu, with the gourmet pizza makers today launching a ‘Traditional Range’ as part of a new menu in a move to appeal to a wider range of Australians.
The new menu is one of the biggest changes in Pizza Capers 17 year history with over half of the items on the menu brand new additions.
The new menu is made up of four pizza categories including a new value-focused Traditional Gourmet range which Pizza Capers Managing Director Chris Churchmichael says provides a new layer of value and accessibility for customers.
Mr Churchmichael said the Traditional Range features five gourmet pizzas priced at $12.95, including the Hawaiian, Capricciosa, Margherita, BBQ Chicken and Aussie.
“Pizza Capers is well known for our award winning quality, premium ingredients, gourmet flavours and generosity of toppings, and now our menu delivers even better value for customers,” said Mr Churchmichael.
“For Pizza Capers, a value-for-money pizza is more than just price – it’s about delivery on the promise of quality, taste, generosity and service.
“Through the new Traditional Gourmet range we have improved our value offering, making gourmet pizza a more accessible choice for a wider range of customers.
“People looking for an award winning pizza experience that provides premium taste and an abundance of toppings can now get mouth-watering gourmet pizzas like the Capricciosa, Margherita or BBQ Chicken for $12.95.”
Rounding out the four new pizza categories is the Artisan Handcrafted range of single serve pizzas, the Capers Collection of new and classic Pizza Capers flavour combinations and the top of the range Black Label category. The menu also sees the introduction of Ribs and Chicken Wings, new bread and salad options and the premium ice cream flavours of The Little Ice Cream Shoppe.
Mr Churchmichael is confident that the changes will encourage new customers to try Pizza Capers.
“With our new pizza categories and array of new sides there is now something for everyone at Pizza Capers, from the generous value of our simple classics to the top of the range premium experience,” he said.
“We invite all Australians to head to their nearest Pizza Capers store or visit pizzacapers.com.au to order online – we know they will be impressed.”
Fair Trade: Australia’s Ethically Sourced Coffee
A group of Australian coffee shops are hoping to change the world, one cup of coffee at a time. Esquires Coffee is proud to serve up Fair Trade organic coffee, and is celebrating Fair Trade Month in May to raise awareness of and celebrate the Fair Trade movement.
Esquires Coffee representative Khim Puseman said Esquires Coffee believes in giving Australians the right to choose an ethically sourced cup of coffee.
“Across our stores we actively support the principles of Fair Trade, and by doing so give our communities peace of mind that when they purchase a coffee from us, they can rest assured the money they spend is going to the farmers who grow the coffee,” said Khim.
The Fair Trade movement is proving to be popular amongst consumers, with Esquires Coffee looking to expand across Australia as demand for Fair Trade products grows.
“Since opening the first Esquires store in Australia last year we have built a loyal following and plan to open several more stores this year.”
“We are sure that this growth will continue as more and more people become aware of the Fair Trade movement and actively seek out products that have been ethically and fairly sourced.”
Esquires Coffee is holding Fair Trade Month celebrations throughout May to raise awareness of the Fair Trade movement in their local areas. To find out more visit facebook.com/EsquiresCoffeeAU.
About Fair Trade
The Fair Trade Association of Australia and New Zealand describes Fair Trade as a movement that is in response to a failure by the market and trade systems to give fair wages, access and environmental standards to farmers. Fair Trade is about making sure that there is equality and justice throughout every stage of the supply chain from producer to consumer.
Retailers across Australia are able to sell Fair Trade certified products like tea, coffee and chocolate to give consumers the chance to choose products that they know have been sourced fairly and sustainably.
The goal of the Fair Trade movement is to eliminate the exploitation of underprivileged producers from unstable economies and to minimise the destruction of environments. The movement commits to providing safe and fair working conditions for farmers, and ensures that they are paid fairly for their produce.
Fair Trade fortnight is celebrated by the Fair Trade Association in Australia and New Zealand from 4-19 May 2013. World Fair Trade Day is held on Saturday 11 May 2013.
Brumby’s Bakers Attend Innovation Training
What will be the next best thing since sliced bread? The proverbial sliced bread is an innovation that has stood the test of time, but in coming months Brumby’s bakers, franchisees and managers across Australia will meet to discuss the future of baking and bread.
Brumby’s Product Development Team is touring Australia to meet with Brumby’s team members to workshop the latest innovations in baking techniques, current consumer trends and the science behind the latest bread recipes.
Throughout April and May Brumby’s bakers from Melbourne, Perth, Adelaide, Darwin, Mackay, Townsville, Cairns, Gold Coast and Brisbane will take part in an innovation and food science training session.
Brumby’s Bakery Managing Director Steve Pagett said that it was important for all bakers to realise the importance of continuing to improve the entire baking process.
“While a lot of people might not notice the changes, even staples like bread have to evolve to suit changing consumer trends and tastes,” said Steve.
“We’re taking our innovation and food science training across the country to ensure our bakers stay ahead of the game and are providing the best possible customer experience.
“Upskilling and training is important to Brumby’s and we are excited to be bringing this training program and innovation workshop to our bakers across the country.”
Local bakers will also be entering into a bake off at the training, with each store asked to submit a nominated bread product and cheddar mite scroll for judging. The loaves and scrolls are then scored against the strict Brumby’s criteria, and a local winner is announced.
Scores from across Australia will be collected over the year and a national winner will be announced at Retail Food Group’s International Conference on the Gold Coast this September.
Win a Cleaner for a Year!
Whether you are a perfectionist or a procrastinator when it comes to cleaning your home, bb’s Café are giving you the chance to win a dream prize: a cleaner for a year!
One lucky Australian will be treated to fortnightly visits from a cleaner for one year as a part of bb’s latest competition designed to give their customers more ‘you’ time. As a bonus, there will also be one $100 cleaning voucher up for grabs at each store. The competition kicks off today, Monday 6 May, in bb’s Cafés across the country.
bb’s Café Chief Franchise Systems Officer Denis Roche said that the amazing prize is something that anyone would be ecstatic to win.
“We are really excited to see how customers will react to this prize being on offer, it’s the perfect prize for anyone to win!” said Mr Roche.
“Being a local café, customers often come to us to take a break out of their busy schedules to relax and catch up with family and friends, and cleaning is one of things that eats into everyone’s free time.
“We wanted to give our customers back some time for the more enjoyable things in life and giving away a year’s worth of cleaning and dozens of cleaning vouchers across the country is the perfect way to do that.”
Thirty bb’s cafés across Australia are taking part in the competition which is open from today until 30 June with winners announced in early July. Full competition details and entry forms are available in store.
Digital and social innovation puts RFG in command
Australia’s largest multi-food franchise operator, Retail Food Group (“RFG”), has established a Social Media Command Centre and in-house Digital Team to drive online growth of its Brand Systems.
Investing in the digital and social platforms will enable RFG to deliver best-practice digital initiatives to each of its Brand Systems while also connecting with the increasing number of social media fans.
RFG Digital Innovations Marketing Manager, Brent Lupton, said the Company’s investment in the digital space was part of its strategy to modernise its Brand System’s and ensure relevance in today’s increasingly technology-driven world.
“Today’s consumers are more technology-minded than ever before and online, particularly social media, is often the first place they’ll go to connect with a brand,” Brent said.
“As Australia’s largest multi-food franchise operator it’s important for RFG have a comprehensive digital offering to ensure we maximise the huge potential this platform offers businesses in today’s consumer-driven world.
“By developing a sophisticated in-house Digital Team, each of our Brand Systems can now more effectively include digital elements to their campaigns and fast-track delivery to market.”
In addition to a full-service digital team, RFG has also established a seven day Social Media Command Centre to connect with customers in the online world.
“RFG currently has seven brands which use social media to interact with more than 375,000 fans daily,” Brent said.
“We recognised the huge role convenience plays in consumers’ lives and we need to meet that demand head-on. If a customer has a concern or question we want them to be able to speak to us directly in their time in an environment they love.”
“Our Social Media Command Centre is online from 9am – 10pm seven days a week to connect with customers and proactively keep up-to-date with online discussion about our brands.”
Retail Food Group (RFG) is Australia’s largest multi‐food franchise operator. With more than 105 million customer visits a year RFG owns the Donut King, Brumby’s Bakery, Michel’s Patisserie, bb’s café, Esquires, The Coffee Guy, Pizza Capers Gourmet Kitchen and Crust Gourmet Pizza franchise systems. In addition, the Company roasts more than 1.2m kilograms of coffee annually through the Evolution Coffee Roasters Group, Caffe Coffee and Barista’s Choice coffee brands.
Click here for more information about Franchising Opportunities with the Retail Food Group
Pizza Capers new menu delivers on value
Value is the key ingredient on the new Pizza Capers menu, with the gourmet pizza makers today launching a ‘Traditional Range’ as part of a new menu in a move to appeal to a wider range of Australians.
The new menu is one of the biggest changes in Pizza Capers 17 year history with over half of the items on the menu brand new additions.
The new menu is made up of four pizza categories including a new value-focused Traditional Gourmet range which Pizza Capers Managing Director Chris Churchmichael says provides a new layer of value and accessibility for customers.
Mr Churchmichael said the Traditional Range features five gourmet pizzas priced at $12.95, including the Hawaiian, Capricciosa, Margherita, BBQ Chicken and Aussie.
“Pizza Capers is well known for our award winning quality, premium ingredients, gourmet flavours and generosity of toppings, and now our menu delivers even better value for customers,” said Mr Churchmichael.
“For Pizza Capers, a value-for-money pizza is more than just price – it’s about delivery on the promise of quality, taste, generosity and service.
“Through the new Traditional Gourmet range we have improved our value offering, making gourmet pizza a more accessible choice for a wider range of customers.
“People looking for an award winning pizza experience that provides premium taste and an abundance of toppings can now get mouth-watering gourmet pizzas like the Capricciosa, Margherita or BBQ Chicken for $12.95.”
Rounding out the four new pizza categories is the Artisan Handcrafted range of single serve pizzas, the Capers Collection of new and classic Pizza Capers flavour combinations and the top of the range Black Label category. The menu also sees the introduction of Ribs and Chicken Wings, new bread and salad options and the premium ice cream flavours of The Little Ice Cream Shoppe.
Mr Churchmichael is confident that the changes will encourage new customers to try Pizza Capers.
“With our new pizza categories and array of new sides there is now something for everyone at Pizza Capers, from the generous value of our simple classics to the top of the range premium experience,” he said.
“We invite all Australians to head to their nearest Pizza Capers store or visit pizzacapers.com.au to order online – we know they will be impressed.”
Fair Trade: Australia’s Ethically Sourced Coffee
A group of Australian coffee shops are hoping to change the world, one cup of coffee at a time. Esquires Coffee is proud to serve up Fair Trade organic coffee, and is celebrating Fair Trade Month in May to raise awareness of and celebrate the Fair Trade movement.
Esquires Coffee representative Khim Puseman said Esquires Coffee believes in giving Australians the right to choose an ethically sourced cup of coffee.
“Across our stores we actively support the principles of Fair Trade, and by doing so give our communities peace of mind that when they purchase a coffee from us, they can rest assured the money they spend is going to the farmers who grow the coffee,” said Khim.
The Fair Trade movement is proving to be popular amongst consumers, with Esquires Coffee looking to expand across Australia as demand for Fair Trade products grows.
“Since opening the first Esquires store in Australia last year we have built a loyal following and plan to open several more stores this year.”
“We are sure that this growth will continue as more and more people become aware of the Fair Trade movement and actively seek out products that have been ethically and fairly sourced.”
Esquires Coffee is holding Fair Trade Month celebrations throughout May to raise awareness of the Fair Trade movement in their local areas. To find out more visit facebook.com/EsquiresCoffeeAU.
About Fair Trade
The Fair Trade Association of Australia and New Zealand describes Fair Trade as a movement that is in response to a failure by the market and trade systems to give fair wages, access and environmental standards to farmers. Fair Trade is about making sure that there is equality and justice throughout every stage of the supply chain from producer to consumer.
Retailers across Australia are able to sell Fair Trade certified products like tea, coffee and chocolate to give consumers the chance to choose products that they know have been sourced fairly and sustainably.
The goal of the Fair Trade movement is to eliminate the exploitation of underprivileged producers from unstable economies and to minimise the destruction of environments. The movement commits to providing safe and fair working conditions for farmers, and ensures that they are paid fairly for their produce.
Fair Trade fortnight is celebrated by the Fair Trade Association in Australia and New Zealand from 4-19 May 2013. World Fair Trade Day is held on Saturday 11 May 2013.
Brumby’s Bakers Attend Innovation Training
What will be the next best thing since sliced bread? The proverbial sliced bread is an innovation that has stood the test of time, but in coming months Brumby’s bakers, franchisees and managers across Australia will meet to discuss the future of baking and bread.
Brumby’s Product Development Team is touring Australia to meet with Brumby’s team members to workshop the latest innovations in baking techniques, current consumer trends and the science behind the latest bread recipes.
Throughout April and May Brumby’s bakers from Melbourne, Perth, Adelaide, Darwin, Mackay, Townsville, Cairns, Gold Coast and Brisbane will take part in an innovation and food science training session.
Brumby’s Bakery Managing Director Steve Pagett said that it was important for all bakers to realise the importance of continuing to improve the entire baking process.
“While a lot of people might not notice the changes, even staples like bread have to evolve to suit changing consumer trends and tastes,” said Steve.
“We’re taking our innovation and food science training across the country to ensure our bakers stay ahead of the game and are providing the best possible customer experience.
“Upskilling and training is important to Brumby’s and we are excited to be bringing this training program and innovation workshop to our bakers across the country.”
Local bakers will also be entering into a bake off at the training, with each store asked to submit a nominated bread product and cheddar mite scroll for judging. The loaves and scrolls are then scored against the strict Brumby’s criteria, and a local winner is announced.
Scores from across Australia will be collected over the year and a national winner will be announced at Retail Food Group’s International Conference on the Gold Coast this September.
Win a Cleaner for a Year!
Whether you are a perfectionist or a procrastinator when it comes to cleaning your home, bb’s Café are giving you the chance to win a dream prize: a cleaner for a year!
One lucky Australian will be treated to fortnightly visits from a cleaner for one year as a part of bb’s latest competition designed to give their customers more ‘you’ time. As a bonus, there will also be one $100 cleaning voucher up for grabs at each store. The competition kicks off today, Monday 6 May, in bb’s Cafés across the country.
bb’s Café Chief Franchise Systems Officer Denis Roche said that the amazing prize is something that anyone would be ecstatic to win.
“We are really excited to see how customers will react to this prize being on offer, it’s the perfect prize for anyone to win!” said Mr Roche.
“Being a local café, customers often come to us to take a break out of their busy schedules to relax and catch up with family and friends, and cleaning is one of things that eats into everyone’s free time.
“We wanted to give our customers back some time for the more enjoyable things in life and giving away a year’s worth of cleaning and dozens of cleaning vouchers across the country is the perfect way to do that.”
Thirty bb’s cafés across Australia are taking part in the competition which is open from today until 30 June with winners announced in early July. Full competition details and entry forms are available in store.
Interest at an all-time high
Interest from new Australians in purchasing a franchise is at an all-time high, with Retail Food Group (RFG) reporting that over the last six months over 50 per cent of successful franchisee applicants were from a culturally diverse background and spoke English as a second language.
The security of a proven brand, product and business model, as well as a corporate model that champions and supports cultural diversity, have been cited by potential and existing international franchisees as the number one reason for their decision to invest in an RFG franchise.
South Korean immigrants and Michel’s Patisserie Helensvale franchise owners since 4 June 2012, Kevin Hyun and Young Yoh Rho said they chose to buy their franchise due to its strong Aussie brand name and excellent products.
“Coming from overseas, we entered the country without a particular knowledge of specific retail food brands in the Australian market. Once we arrived, we became familiar with the strength and local recognition of the Michel’s Patisserie brand, as well as the unparalleled reputation that RFG has within the market,” Mr Rho said
“When we became aware that the Michel’s Patisserie at Helensvale was on the market, we didn’t hesitate to put in our interest as it had a high level of sales and was in an ideal location.
“Despite having no experience other than Kevin’s cookery qualification and our tertiary degrees from South Korea, opting into an RFG franchisee agreement was the best option for us because of the company’s extensive and well-regarded training program, and also the security that comes with operating under such a well-known brand.
“Owning an RFG franchise has changed our lives completely in the sense that we have learned so much – our franchise training equipped us with the skills to tackle the business, and working in the shop has enhanced our ability to deal with and care for our customers and our staff.”
RFG National Sales and Leasing Coordinator Faith Manning said the growing trend was not surprising given RFG’s strong reputation as a long standing and innovative participant in the development and management of retail food franchising systems.
“We believe the rising number of immigrants expressing interest in becoming RFG franchisees is mainly due to our proven business model, which along with our excellent training programs and committed support system, is a great option for first time business owners who are new to the Australian market,” Ms Manning said
“Michel’s Patisserie is one of Australia’s most successful food retail brands and is just one part of RFG’s successful franchise system portfolio.”
There are more than 316 Michel’s Patisserie stores operating across Australia, employing about 3,100 staff and serving around 37 million cups of coffee and 9.5 million slices of cake each year.
The Michel’s Patisserie franchise network is owned and managed by Retail Food Group Limited (RFG), a leading Australian retail food brand manager and franchisor. RFG is Australia’s largest multi-food franchise operator and proudly employs 22,000 team members across more than 1,400 stores spanning eight countries.
RFG owns the successful Donut King, Brumby’s Bakery, Michel’s Patisserie, bb’s café, Esquires, The Coffee Guy, Pizza Capers Gourmet Kitchen and Crust Gourmet Pizza Bar franchise systems. In addition, it roasts more than 1,000 tonnes of coffee annually through the Evolution Coffee Roasters Group, Caffe Coffee and Barista’s Choice coffee brands
Click on individual logos at the top of this page to read about franchise opportunities within the Retail Food Group.
October 2012
RFG named crème de la crème
Food brand giant Retail Food Group (RFG) has been awarded for its expertise in coffee roasting and crema talent at the recent annual Golden Bean Roasting Competition
Blends from RFG’s Michel’s Patisserie and Donut King Brands battled for the finest brew against a host of coffee royalty to bring home four awards.
RFG is a leading Australian food brand manager, franchisor and wholesale coffee roaster who also owns the successful Brumby’s Bakery, Esquires coffee Houses, bb’s café, Pizza Capers Gourmet Kitchen, Crust Gourmet Pizza Bar, Evil child, Roasted Addiqtion and Barista’s choice.
Michel’s Patisserie has reaffirmed its commitment to delivering outstanding quality coffee, taking out one Gold Medal and one Silver Medal, and was also named Runner Up in the overall category. Donut King also took out a Bronze Medal on the night.
The Golden Bean Coffee Roasting Competition is now the largest coffee roasting competition in the world, created to recognise and reward the champion coffee roasters in Australia each year.
The 1100 coffee entries are brewed by some of the best baristas in the country and then blindly scored by a room full of judges, the top 20 coffees in each category are then produced a second time to an additional panel of eight judges ensuring that only the very best coffees get through
RFG Gary Alford, Head of Manufacturing & Wholesale said the awards reflected the dedication and expertise of RFG’s expert coffee roasting team.
“We are committed to delivering quality coffee for our customers, and RFG recognises that the perfect cup of coffee relies on the quality of the coffee blend and extensive roasting expertise,” he said.
“RFG is committed to training staff across each and every one of our stores to produce excellent coffee every time, ensuring that our customers can expect a consistently excellent product every visit.
“Our 2012 medal haul at this year’s awards is an amazing achievement at a competition that is the largest of its kind in Australia and one of the largest in the world.”
The awards were won in the following categories:
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Michel’s Patisserie – Runner Up – Overall Franchise/Chain Winner
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Michel’s Patisserie – Gold Medal – Chain Store/Coffee Franchise (Milk Based)
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Michel’s Patisserie – Silver Medal – Baristas Choice (Milk Based)
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Donut King – Bronze Medal - Chain Store/Coffee Franchise (Milk Based)
Retail Food Group is a leading Australian retail food brand manager, franchisor and wholesale coffee roaster. It is the franchisor and intellectual property owner of the Donut King, Michel’s Patisserie, Brumby’s Bakery, bb’s café, Pizza Capers Gourmet Kitchen, Crust Gourmet Pizza Bar and Esquires Coffee Houses franchise systems with circa 1,350 outlets.
In addition, the Company roasts over one million kilograms annually of proprietary coffee products via the Evolution Coffee Roasters Group, Caffe Coffee and Barista’s Choice coffee brands.
June 2012
Retail Food Group launches Esquires franchise in Australia
ASX-listed Retail Food Group (RFG) is launching the international Esquires Coffee Houses franchise system in Australia in a bid to capture a greater share of the coffee chain market.
Esquires will be the seventh franchise in RFG’s portfolio. It already owns Donut King, Michel’s Patisserie, Brumby’s Bakeries, bb’s Cafes, Pizza Capers Gourmet Kitchen and Big Dad’s Pies.
Esquires Coffee Houses was founded in Canada in 1993 and is now operating in North America, New Zealand, Fiji, Ireland, Saudi Arabia, United Kingdom, Abu Dhabi, China and Dubai. RFG also manages Esquires Coffee Houses in New Zealand, which was launched in 2002 and now has 47 outlets across the country.
Retail Food Group brand manager, Khim Puseman, said RFG was looking to replicate Esquires’ international success in Australia as it had a strong business model which delivered a return to franchisees and shareholders. “We are confident that Esquires will achieve the same strong results as it has received across the globe,” she said. “A bonus for RFG is the fact that the company already manages 47 Esquires stores in New Zealand. It is now about transferring those skills and optimising them for the Australian market.” “Esquires Coffee House isn’t your usual coffee shop. The stores are built around providing a unique atmosphere, with high tech gadgets and serve premium quality fair trade coffee. In addition to some of the basics such as a self-serve kiosk and free wifi; each store also has the newest iPads for customers to play with.”
“Retail Food Group’s management of franchises is strategically planned in a way to guide businesses and ensure that each brand is marketed and supplied sufficiently. “Our knowledge of the retail food industry provides franchisees with the confidence that their business can be profitable and attractive to consumers.”
Esquires Coffee Houses’ flagship store will open in Sydney followed by a proliferation strategy to open stores in NSW and other states including QLD and SA.
The first Esquires Coffee House drive-through store in Australia will open in a few months at the new Pit Stop development in Upper Coomera on the Gold Coast. The Esquires show store will be used to promote the brand to potential franchisees in Australia by its Gold Coast owner, Retail Food Group. The Pit Stop is a Rix Developments project and director Greg Rix said yesterday the Esquires Coffee House was a welcome addition. "It will revolutionise drive-through coffee," he said. "RFG are really focused on creating a point of difference with Esquire with what is on the market."
Click here for information about Esquires Coffee Houses Franchising
Jerry Gu joined the Michel’s Patisserie franchise system in 2004, purchasing a Michel’s Patisserie at Westfield Southland Shopping Centre. He later went on to purchase his 2nd Michel’s Patisserie in 2010 at Thrift Park.
Jerry is originally from China and after studying economics at university in 1989, he migrated to Australia in search of better opportunities. Jerry said, “I worked as a dishwasher at both a nightclub and a
restaurant and worked at Toyota while studying for a Business Management Degree at Monash University. I was employed for nearly 19 years in various corporate positions at Toyota, the multi disciplined training and exposure in that role prepared me well for running my own business.”
Jerry is married with 2 sons and says, “My family is my number one priority. One of the reasons that we decided to buy a business back in 2004 was because my wife wanted a change. The Michel’s Patisserie business grew over a period of years and I was able to leave my fulltime role and join my wife in the store.
A typical day for me involves being at the store early and closing at night. The benefit of having my own franchise business is that I am able to sneak off during the day to my son’s school for special events and activities.
Part of the simplicity and beauty of the Michel’s system is that the product is prepared in a central bakery and then delivered to your store; so minimal preparation of the patisserie product is required in store. It’s important to do your research when you are looking for a business to purchase. We initially had a friend who owned a Michel’s and spoke highly of the system, we then spoke to and visited as many existing franchisees in Victoria as we could and when a new site opportunity came up in Westfield Southland we didn’t hesitate, we took it. You don’t need to have any food or retail experience before buying a store as the training at the academy over 4 weeks is comprehensive, rigorous and intense. You also have ongoing support from a Business Development Manager. The support is very good and they are always there to assist once you graduate from training and are working in your store.
When we purchased Southland, we borrowed money from the bank and had financial support from a wealthy relative. When we approached the bank for our second store they were very happy to loan us the money as they took into account our positive history of sales and business experience.”
Jerry notes that another store may be on the cards for him and offers this as a piece of advice for migrants looking to purchase a franchise business – “Be prepared to work hard and you will get your reward!”
RFG National Sales and Leasing Co-ordination Manager Faith Manning states, “We look for candidates with a high level of communication and the ability to offer great customer service. RFG enjoys an accredited relationship with a range of Australia’s leading banks, meaning that the bank will lend to approved clients between 50% – 65% on the business alone (conditions apply).”
Michel’s Patisserie is part of Retail Food Group (RFG) Australasia’s largest multi food franchisor with over 1150 franchised outlets under its control which includes, in addition to Michel’s Patissierie, Donut King, Brumbys Bakeries, Brumbys GO!, bb’s Cafés and Esquires Coffee Houses franchise systems.
Click here for information about Michel's Patisserie Franchising Opportunities
March 2012
Making Dough in the Margaret River, the Brumby's Way
In 2003, Daniel and Sian Hockridge moved to from the hustle bustle of Perth to the perfect escape of Margaret River. Daniel, a Depot Manager and Sian, a Secretary were then looking to buy a small business. For the past 9 years they have been the successful owners of the local Brumby’s Bakery. As Margaret River is small town Daniel and Sian knew the previous owner quite well, so after making initial enquiries they sent the figures to their accountant for assessment. Brumby’s was the first business that the accountant actually got excited about and thought had potential!
Sian said “we were inexperienced in small business, so we wanted the security and training that comes with a proven business model, such as a franchise”. After speaking to other Brumby’s franchisees, they made the decision to purchase the business based on positive feedback from Brumby’s franchisees and the advice of their accountant. Finance was arranged by borrowing against the business and contributing collateral for the balance, then they were up and baking, making dough!
As with every business, there have been challenges. “The main issue for us has always been staffing, especially finding bakers. About 4 years ago we decided to sponsor our first overseas baker on a 457 Visa. Since then, we have employed 4 Vietnamese bakers. Although this has not been without its frustrations, we have had the security of reliable staff since then” said Sian.
Sian describes her typical day: “If I am working a shift in the bakery, I start at 5.30am, have a coffee and chat with the bakers about the day’s production, set up shop and open at 6.30am. I generally work through until 3pm. I try and devote 2 half-days a week to book-work and general day to day admin. It has been extremely hard work, but the rewards are there. Yes, we are tied to the business, but it is our choice to work the number of hours that we do. Luckily, we are now at the stage that if we want to take the day off, we can afford to do so.”
The decision to become a small business owner is usually focused around lifestyle and family, it is a decision that will change your life. “We believe owning a franchise has allowed us to become more financially independent, and quicker than if we had continued working for somebody else.” Would they do it again? “Yes, definitely!” In fact Daniel and Sian have plans to set up a second Brumby’s or Brumby’s GO! store and their goal “is to bring that one up to the same level of turnover and efficiency as our existing store.”
Some words of advice from Sian and Daniel to anyone thinking of buying their first franchise:
“We believe franchising is the best option for someonewho has never had their own business as the business model is already in place and obviously working well. Issues such as finding reliable suppliers, advertising, pricing and the like are already worked out for you, leaving you to concentrate on working on your business. Make sure you spend the time training staff to your standards. Again, there are many resources available from RFG. It is important to remember that your staff are only as good as the training you provide them with. “
It’s a great way to make some dough!
Brumby’s Bakery is part of Retail Food Group - Australia’s largest multi food brand franchisor with over 1130 outlets including Donut King, Esquires Coffee Houses, Brumby’s Bakery, Michel’s Patisserie, bb’s café and Big Dads Pie’s brands.
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February 2012
ACQUISITION OF PIZZA CAPERS
Retail Food Group Limited has announced that it has entered into a conditional Share Sale & Purchase Agreement, subject to the usual and customary terms, to acquire the Pizza Capers Gourmet Kitchen franchise system.
The Pizza Capers system specialises in the sale of gourmet pizza and related products made using fresh restaurant quality and wholesome ingredients.
Established by founders Anthony Russo and Scott Geiszler in the Brisbane suburb of Kenmore in 1996, the Pizza Capers system achieved a population of 12 outlets before embarking on a franchising program in 2005.
That program has witnessed consistent new store growth, with the Pizza Capers system now represented by 110 outlets predominantly based in South East Queensland (77) as well as regional Queensland (16), Victoria (7), NSW (3), ACT (2), South Australia (3), Tasmania (1) and Singapore (1).
Whilst presently Queensland centric with approximately 85% of outlets situated in that State, Pizza Capers has demonstrated its potential for significant pepetration amongst regions outside of Queensland and represents a tremendous opportunity to bolster organic growth amongst RFG's existing systems.
A further twenty (20) Pizza Capers outlets are programmed for commissioning during the balance of 2012.
Importantly, the aquisition also positions RFG, for the first time, within the traditional Australian QSR segment and is consistent with the Company's strategy of multiple retail food franchise system ownership embodied in RFG's mantra of "strength in brands".
RFG CEO Tony Alford said, "the transaction represents the culmination of an 18 month engagement during which each party has become well acquainted with the others' business and operational philosophy".
"During this period it has become clear to RFG that Pizza Capers has distinguished itself within a highly competitive QSR segment and represts a brand that will both complement and enhance those franchise systems already under RFG stewardship".
"Pleasingly, the Vendors have also come to appreciate that RFG has the expertise to foster sustainable network growth outside of Pizza Capers' traditional Queensland base whilst also providing the infrastructure necessary to service and support franchisees during challenging economic times", Mr Alford said.
Pizza Capers co-founders Anthony Russo and Scott Geiszler will remain with the business post settlement. Mr Russo said, "We are excited by the opportunities that will be created for the system and its franchisees when incorporated within the infrastructure and sophistication that RFG offers and are committed to ensuring the system continues to flourish under RFG's ownership".
"I am extremely excited by the opportunities this transaction brings to Pizza Capers, particularly to our franchisees, existing and future. The systems, processes and support structures to be brought to the business by RFG will supercharge our growth and operations. We are looking forward to working with RFG and continuing the Pizza Capers success story", Mr Russo said.
The company advises that:
- consideration for the transaction is based on a multiple of 7 times Pizza Capers' anticipated contribution (of $4.3m) to RFG FY13 EBIT;
- consistent with acquisition metrics previously advised to the Market, the transaction will be immediately Earnings Per Share (EPS) accretive;
- the consideration payable will be settled from existing cash reserves and available debt facilities;
- settlement is anticipated in or about April 2012.
Further information concerning the acquisition will be provided at the conclusion of the due diligence period as prescribed under the agreement.
Feburary 2012
Open your heart for HeartKids this February
Write a message on the ‘Wall of Love’
February is HeartKids Awareness month when everyone is being encouraged to support Australia’s little battlers who are struggling with Childhood Heart Disease (CHD). To celebrate, HeartKids’ proud sponsors, the Retail Food Group, embarked upon a national campaign; the ‘Wall of Love’ which feature in 1,032 Michel’s Patisserie, Donut King, Brumby’s Bakeries, bb’s cafe and Big Dad’s Pies stores nationwide, where customers have been asked to write a message of love and support for the cause.
Customers are given a ‘paper heart’, free of charge, to decorate and write a message of love and support to those children suffering from CHD. Their heart message will go onto the outlet’s ‘Wall of Love’ alongside messages of support from a variety of celebrities including TV’s favourite reality TV couple, Polly and Waz, Masterchef 2011 winner Kate Bracks, and Getaway star Catriona Rowntree. These hearts will then be given to CHD sufferers in hospitals Australia-wide.
“We are thrilled that we are able to launch such a heart-warming campaign that invites people to open their hearts and let these kids and their families know that they aren’t suffering alone” says Tracey Catterall, Chief Marketing Officer, of the Retail Food Group. “The ‘Wall of Love’ gives us the opportunity to encourage our customer’s through-out the Australia to get involved and help raise awareness of this devastating disease that kills 4 babies every week.”
Alan Bowden, CEO of HeartKids Australia says: “The ‘Wall of Love’ really delves into the Australian psyche and generosity. It takes a just a few minutes to show support for Australia’s little Heart Kids in a very genuine way.”
In addition to the ‘Wall of Love’, participating outlets also promoted HeartKids Combo’s through the month of February; Michel’s Patisserie offered a range of heart shaped products such as lamingtons and cupcakes, Donut King offered heart-shaped donuts, while Brumby’s offered Heart Ginger Kids biscuits. 50 cents from all heart combo and heart product sales during February have been donated to HeartKids.
August 2011
Leading Australian retail food brand manager and franchisor, Retail Food Group Limited (RFG or the Company) has announced a 5.7% increase in core NPAT to $27.9m and an increased final dividend of 7.5cps or 15.4%. Statutory NPAT rose 4.6% to $27.2m.
The Company’s NPAT represents the sixth successive year that RFG has delivered shareholders record annual profit growth, reflecting a cumulative average growth rate (CAGR) of 35.75% for NPAT and 24.18% for EPS since Listing in June 2006.
RFG CEO Tony Alford said, “The Company’s performance is testament to the effectiveness of its business model and franchise systems as is amply demonstrated by its ability to drive enduring results notwithstanding the severely challenged retail environment which has prevailed throughout FY11. Indeed, but for the natural disasters in Australia and New Zealand in the early part of 2011 which impacted 193 franchised outlets - representing 17% of outlet population - RFG’s core NPAT would have been in the order of 13% to 15% over the previous corresponding period”.
Esquires Coffee Houses is now a proud member of the Retail Food Group family, joining other iconic brands – Donut King, Brumby’s Bakery, Brumby’s GO!, Michel’s Patisserie and bb’s cafe franchise systems - throughout Australia, New Zealand and internationally.
RFG and Esquires provides the proven systems to successfully open and run your own gourmet coffee house. Our winning formula ensures you have the tools, suppliers and style required to be successful in this competitive industry. You too can benefit from the wealth of experience and expertise that Australia's largest multi food franchise group (RFG), can bring to your new venture.
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20.1.11
RFG brews support for flood victims and affected franchisees
Leading Australian retail food brand manager and franchisor Retail Food Group announced it will collect donations for the Premier’s Flood Relief Appeal at its 1,100 stores across the country.
RFG will also match customer donations dollar-for-dollar up to a maximum of $100,000. The first $50,000 of this contribution will be donated to the Flood Relief Appeal with the balance applied to the provision of assistance to the families of franchisees worst impacted by the floods.
Based on the Gold Coast, ASX Listed Retail Food Group Limited (RFG) is the owner of the Donut King, Brumby’s Bakeries, Michel’s Patisserie, bb’s cafe and Big Dad’s Pies franchise systems.
RFG’s CEO Tony Alford said, “given more than 100 of our franchisees’ stores and/or homes had been directly affected by the recent floods, we are acutely aware of the widespread devastation and loss suffered by those affected by these terrible events”.
“Like all Australians, we witnessed whole communities submerged and demolished by the floods. Our thoughts, prayers and sympathies are with all of those that have been affected by this tragedy,” he said.
“To assist, we have installed in-store donation tins across our entire 1100 store network and all contributions will be directed to the Flood Appeal. In addition, RFG will match customer donations dollar-for-dollar up to a maximum of $100,000 with such monies to be applied to both the Flood Relief Appeal and assisting the families of franchisees affected by the floods”.
RFG’s Chief Marketing Officer, Tracey Catterall, said, “we encourage all Australians to support the Flood Appeal as best they are able. The next time they pass a Donut King, Brumby’s Bakeries, Michel’s Patisserie, bb’s cafe or Big Dad’s Pies store we ask they dig deep and make a donation”.
Mr Alford said RFG was also committed to supporting its franchisees, some of whom lost both their business and their homes.
“Most pleasingly, we have received enormous support from other RFG franchisees wanting to help their colleagues, both financially and otherwise. It is this mindset and unqualified preparedness to assist others in times of need which typifies not only the RFG “family”, but the community in general,” he said.
Retail Food Group is a leading Australian retail food brand manager and franchisor. It is the franchisor and intellectual property owner of the Donut King, Michel’s Patisserie, Brumby’s Bakeries, bb’s cafe and Big Dad’s Pies franchise systems.
10.11.10 Boom times for Retail Food Group
Australian franchise giant Retail Food Group, owner of Donut King, Brumby’s Bakery, Michel’s Patisserie, bb’s cafe and Big Dad’s Pies franchise systems, has reported a record 10.6% increase in full year net profit after tax, to $26 million. Collectively, RFG has 1,122 stores across Australia and New Zealand.
RFG’s board announced a 37% increase in fully franked final dividend to 6.5 cents per share, given the Company’s strong performance and robust cash position.
“The Company’s outstanding results have been delivered notwithstanding difficult trading conditions and are testament to the resilience of RFG’s franchise business model, innovative product offering, strong management and compliment of resourceful franchisees,” said RFG Chairman John Cowley.
“The underlying strength of the Company is best demonstrated by RFG’s five year NPAT and EPS cumulative average growth rates (CAGR) of 50.2% and 38.9% respectively,” Cowley said.
RFG CEO Tony Alford was also positive about the results.
“Franchisee reported network sales, up $8.6m despite a challenging retail environment and the programmed rationalisation of poor performing outlets, were supported by a 1.6% increase in weighted average weekly sales together with a 3.2% increase in weighted average transaction values,” he said.
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Retail Food Group Limited is the intellectual property owner and manager of the successful Donut King, Brumby's Bakeries, Brumby's GO!, bb's café, Michel's Patisserie and Big Dad’s Pies.