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* INSIDE FRANCHISING: GOOGLE'S #1 FOR FRANCHISING NEWS ! *

  

Edition One Hundred and Sixty of The Insider

Delivering franchising news and opportunities since 2005

Welcome 

Hello and welcome to this week's edition of The Insider

- Ranked Google's #1 for Franchising News!

 

--- THERE'S SOMETHING FISHY ABOUT THIS MENU ITEM ------

What does a 13 shots of alcohol, a straw and a fishbowl have to do with franchising?

Find out in our Quick Shots News Column today

 

Also in News today:

 ~  A franchise challenges you to find your inner Fox.

~  Do you Smiggle or do you Wiggle?

                Find out how you will soon be able to do both in one location!

~  Customer Reward Schemes – do they work?

~  More businesses named and shamed.

                                     The list you don't want to be on !

~  15000 new jobs created.

Plus:

~  Need advice?  We profile two franchise experts who can assist you with your pre-purchase research or new franchise development.

 

These stories plus many more all in this edition of The Insider.

Join us again next week for more news & updates

from around the globe.

All the best,

Leesa and the Team at Inside Franchising

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"FRANCHISING NEWS"

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UNLEASH THE FOX - WITHOUT BOTOX

 

Women have been turning to Botox in an attempt to erase years from their faces. While Botox can smooth the signs of ageing, it can’t reverse the other tell-tale signs of time that ravage the rest of our bodies, nor does it produce the ‘feel good’ endorphins that help us to feel foxy and confident.

‘Find your inner fox' is Fernwood’s new marketing campaign that encourages women to feel foxy, energetic and confident in their own skin by simply adopting a healthy lifestyle. Research shows that regular exercise can actually reverse our biological age and making us feel and look years younger without the need for injections or costly cosmetic procedures.

While Botox can cost from $200-$1000 every four months, Exercise Physiologist Maryanne Long says the best way to look younger at a fraction of the cost is simply to exercise and eat a healthy balanced diet. She explains that ageing is associated with a progressive decline of all systems of the body and after the age of 30, our muscles and bones start to degenerate.

“Strength training is particularly important for women as it not only builds muscle, but it speeds up your metabolism which in turn keeps your weight down and helps to keep your body looking toned and taught – which is what all women want,” she said.

Ms Long says it’s natural for women to want a quick fix but says regular exercise is by far the most effective treatment to slow the ageing process and comes with multiple health, fitness and psychological benefits.  “Regular physical activity can reduce the incidence of various chronic diseases by 30-50 per cent which slows the ageing process and makes you feel great - and when you feel great you look great too.”

A recent Newspoll survey revealed that 75 per cent of Australian women were motivated to lose weight so they could feel more confident and attractive, with only one in two women exercising for health reasons.

According to Fernwood Women’s Health Clubs Product Manager, Nic Linford says it comes at no surprise that the main motivation for women to exercise is simply to look good and feel confident.

“We all want to feel sexy and confident, and women develop an increase in self esteem and confidence as they begin to notice improvements in their body shape, fitness and strength. Being part of a supportive and non-judgemental environment certainly helps women to feel less conscious and more focused on achieving their goals,” she said.

Fernwood’s new ‘Find your inner fox' marketing campaign aims to shift the focus from women wanting to lose weight to women feeling confident in their own skin. ‘Find your inner fox' was the mantra established for Fernwood created by their agency, Fiona Leeming & Associates. “We have created an irreverent, zeitgeist campaign for Fernwood Women’s Health Clubs that puts women back in control and in charge of their potential. You don't need to resort to Botox to unlock the fox within us all," Fiona explained.

 

So what is it that makes a woman feel like a fox?

 

 

 

“When someone tells me that I look great, it makes the hard work I’ve put in at the gym worth it!”

 

 

 

“I love getting dressed after a workout where I feel 5kg lighter, even though I’m not, but I don’t care because I feel awesome regardless of my weight. I love the endorphins that exercise gives me”

 

 “Knowing that I can do 30 push ups on my toes but my boyfriend still insists on carrying my bags out to the car to help me “

 

Find your inner fox

Click here for more information about Fernwood Franchising opportunities and Fernwood Locations

FEATURED FRANCHISE OPPORTUNITIES

Love Dogs? Aussie Pooch Mobile franchises include training, exclusive area, trailer and all equipment, advertising, ongoing support and more.

$38,500 inc of GST

Click here to view the

Aussie Pooch Mobile profile and request more information

Bucking Bull Logo

Available from $200,000

Share in the success of Australia’s Favourite Roast & Grill, TODAY!

Opportunities available Australiawide

 

Click here to view the Bucking Bull profile and request more information

The Safety Professionals.

The only significant national franchise network in workplace health and safety supplies and consultancy

entry fee $59,850 *

Click here to view the SafetyQuip profile and request more information

*see profile for full pricing

     

RAMS Home Loans - franchise opportunity - Aust wide Benefit from tailored training, field support and widespread advertising programs. 

Click here to view the RAMS Home Loans profile and request more information

Limited Franchises available

in NSW and Victoria. 

Franchisee training is done in the USA

No previous mechanical experience required.

Click here to view the Snap-On Tools profile and request more information

 

 

This space available

Advertise with us now

Click here to find out how to advertise with us!

 

FEATURED FRANCHISE EXPERTS

 

Franchise Insurance Brokers

Whitbread is renowned for its expertise in Franchise Insurance.  We have been arranging franchise insurance for the past 12 years and currently arrange insurance for well known brands in the restaurant, home ware and retail industries. 

Whitbread Insurance Brokers was established in 1978 and is a family run and Australian owned business.  Whitbread’s manage in excess of 30,000 policies for 14,000 clients.  Our clientele is made up of individuals, families and small to large corporate businesses.

The Whitbread name has become synonymous with quality, dependable insurance solutions that are ideally configured to meet franchisee business needs.  We assist our clients to achieve an appropriate balance between prudent risk management and cost control.

In combination, our deep insurance industry knowledge, experience, up-to-the-minute product knowledge and customer insights ensure that our clients remain positioned to their best advantage as their organisations grow and evolve.

We are small enough to offer strong and personalized client focus, yet large enough to attract high calibre staff and exert sufficient buying power to ensure competitive rates for our clients. 

 

Whitbread Insurance Brokers

Tailored Insurance Solutions for Franchisors and Franchisees

click here for more information

 

 

Franchise and Business Law Specialist

Member of the Franchise Council of Australia

Member of the International Franchise Lawyers Association ("IFLA") with affiliate Law Firms worldwide

Member of the Franchise Association of New Zealand

We work as partners with our clients'

and enjoy our clients' success !

The Firm offers Franchisors a broad range of services including:

  • Establishing new franchised systems;
  • Assessment, review and upgrade of existing franchised systems;
  • Systems and legal compliance, Trade Practices compliance.

We offer Franchisees a broad range of services including:

  • Fixed cost, quick turnaround franchise assessment for franchisees;
  • Advice regarding rights and obligations under the Franchising Code of conduct;
  • Structuring of the Franchise from legal, taxation and asset protections perspectives.

 

Wisewould Mahoney Lawyers

click here for more information

 

Advertising Opportunities

30% of new franchisees recruited online

Results from a Franchisor Expansion Study by 10 Thousand Feet into the Australian franchising industry reports the following: 

 

  • Just 10 per cent of Australian franchisors reported negative growth in 2008

  • Despite this, the $40 million plus franchisors spend on marketing each year to attract new franchisees will be significantly cut in 2009

  • Newspaper ad revenues will be one of the areas to suffer most, with just 11 per cent of new franchise leads generated through this medium in 2008 – down from 18 per cent in 2007.

In contrast, online and word of mouth recruitment strategies are set to grow with 29 per cent of new franchisees were recruited via word of mouth in 2008, and 30 per cent of new franchisees recruited

via online avenues!

WE NOW ADVERTISE FRANCHISES AND

SMALL BUSINESS OPPORTUNITIES,

AND FRANCHISE EXPERTS!

 

 Click here to Contact Us for more information on how Inside Franchising can help you to get your Brand out into the www marketplace.

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Franchise and Business Opportunities

 

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We save you time each week by sourcing

Franchising, Business and Finance news

from media outlets around the world

> To read the full story on these recent news items

simply click on the link to visit our News Pages, and then follow the story links <

Brittish expansion

Howards Storage World is to open a chain of stores across Britain and has awarded the master franchisee rights to a Scottish businessman.

Click here for more information about

Howards Storage World Franchise Opportunities

15000 Jobs Created

Woolworths announced its plans this week to spend $400 million in the next five years building 30 home improvement stores in Victoria as part of its hardware venture with Lowe's.

The project is set to create up to 15,000 jobs in Victoria, with about 300 being employed when the first store opens in Coolaroo.

Click here for more about this story

In related news ...

As Woolworths prepares to launch itself into the Australian hardware industry, Mitre 10 has lost almost 20 franchisees to the Danks Group in 6 months, and 80 staff have been let go after restructuring. 

Click here for more about this story

Franchise industry comment

As pressure grows from within Labor ranks for the Federal Government to address issues within the franchising industry, Jim Penman of the Jim’s group has stepped into the ring to comment on the current system which he sees as a non-level playing field. 

Click here for more about this story

Hell Spawns New Pizza Option

The founders of gourmet pizza stores Hell Pizza are set to take on Pizza Hut, Eagle Boys and Domino’s for a slice of the action with their new project Spawn Pizza.

Click here for more about this story

ACCC helps 3000 small businesses

Following the collapse of Bill Express, the ACCC has stepped in to assist the 3000 small businesses who were locked up in contracts for obsolete technology. 

Click here for more about this story

Fair Work Ombudsman Investigation

The owner of a Perth café has reimbursed two staff members for underpayments of $5,000 after a Fair Work Ombudsman investigation.

Click here for more about this story

Would you like a taco to go with your

fishbowl of booze?

Experts have slammed a franchise for one of its all day menu items - a margarita that contains 13 shots of alcohol and is served in a fishbowl sized glass.

Click here for more about this story

Retailers Forced to Close on

Public Holidays

Retailers in New South Wales will be banned from opening on public holidays with staff being encouraged to spend more time with their families.

Click here for more about this story

LATEST FRANCHISE FOR SALE AND BUSINESS FOR SALE CLASSIFIED ADS - UPDATED WEEKLY

Click here to view the latest opportunities

 

Reward Scheme Takes Off

Customer Reward Schemes – do they work? One large retailer says “Yes” with the spend per customer rising as their latest reward scheme literally ‘takes off’.

Click here for more about this story

Businesses Named and Shamed

 

With warmer weather upon us the NSW Government’s name and shame website is hot on the trail of food retailers mishandling and incorrectly storing food. 

Find out who is making an appearance on the list that nobody wants to see their business on !

Click here for more about this story

Do you Smiggle or do you Wiggle?

Under a franchising deal, Just Group's stationery subsidiary “Smiggle” will be landing at airports across the country with its first store expected to be open by December.

And, get ready to Wiggle!  The Nuance Group Australia has announced its plans to launch a Wiggles concept store at the Sydney International Airport.

Click here for more about this story

960 Stores to Close

Blockbuster USA Inc. plans to close as many as 960 stores by the end of next year.

Click here for more about this story

Subway - We Deliver!

Subway now delivers … well in Washington DC at least.  The pilot program will be trialled until 2010. 

Click here for more about this story

That's a whole lotta plastic containers!

A Gold Coast Tupperware consultant was looking at having to pay a fine of more than $10,000 after her local council found her operating her business from home. 

Click here for more about this story

Did you know ...

According to a recent Survey conducted by PriceWaterhouseCoopers, Franchisors are predicting an 18% profit growth in 2010.

 

What's On ...

Events

NFC 09 Perth, WA

Click here for more details and to register

ACCC Seminars and Events

Click here to visit the ACCC website list of events

 

                  ACCC News Centre                

Interested in all the latest news from the ACCC?

> Click here to visit the ACCC News Centre.

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*The content of all news items published in this newsletter are published in good faith and are reproduced from information provided by the individual companies or their agents, the subject of said news items. News items from other publications are linked to original source. Inside Franchising Pty Ltd takes no responsibility whatsoever for information and content being true and correct. Inside Franchising does not endorse specific franchises. See our disclaimer for full information. image credit fotosearch

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newsletter edition 160 first published 17.9.09                                                                                             MB4GB