30% of new franchisees
recruited online
Results from the 2008 Franchisor Expansion Study by 10 Thousand Feet into the Australian franchising industry reports the following:
Just 10 per cent of Australian franchisors reported negative growth in 2008
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Despite this, the $40 million plus franchisors spend on marketing each year to attract new franchisees will be significantly cut in 2009
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Newspaper ad revenues will be one of the areas to suffer most, with just 11 per cent of new franchise leads generated through this medium in 2008 – down from 18 per cent in 2007.
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In contrast, online and word of mouth recruitment strategies are set to grow with 29 per cent of new franchisees were recruited via word of mouth in 2008, and 30 per cent of new franchisees recruited via online avenues! |
Click here to contact us for information on how
we can help you with your online advertising
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FRANCHISES THAT THINK OUTSIDE OF THE BOX
Pizza Franchise + Convenience Store Success
Franchises are increasingly looking to expand their bottom line by incorporating other businesses within their own.
NightOwl Mackay (Victoria Street) recently expanded their successful convenience retail business by opening an Eagle Boys Express store to provide customers with quality pizza on the go.
The Express Store is an Eagle Boys initiative that can operate in a space as small as six square metres. It makes use of new technology allowing pizzas to be prepared in-store in a third of the time as traditional pizzas.
Since opening an Eagle Boys Express Store in December 2008, NightOwl Mackay now sells up to 800 pizzas a week to hungry customers.
Click here to request more information about
Eagle Boys Pizza
Click here to let us know about a franchise which is doing things a little differently to
increase its bottom line
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For sale, or not for sale: that is the question ...
A major household goods chain has denied that it is in talks with rival companies about a possible sale of its business after a fall of more than 15% in operating results this year.
Click here for more about this story
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Workplace Ombudsman Report
Inspectors from the Federal Workplace Ombudsman's Bunbury office have recovered $260,000 in back-pay for 280 workers at 105 businesses during the past 12 months.
Click here for more about this story
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Kleenmaid
The Administrators of Kleenmaid are optimistic that they may be able to sell the repairs and spare parts operations of the business.
A second creditors' meeting will be held on May 25 at a venue to be decided.
Click here for more about this story |
NEW CLASSIFIEDS SECTION
COMING SOON!
We are adding a Franchise for Sale column to our weekly e-newsletter, so if you have a location for sale that you would like our readers to know about
Click here to get in touch with us for
all of the details for listing *`
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Thank you for Fire Heroes
Local firemen hopped aboard their Country Fire Authority tanker and a pumper truck used in talking the recent Victorian bushfires to accept Cold Rock Ice Creamery’s invitation to visit the Cranbourne store as a thank you gesture by Cold Rock on behalf of their community.
Cold Rock Ice Creamery, raised $35,000 for the Bushfire Appeal from franchisees and staff contributions at eight of its Victorian stores.
Click here to request more information about
Cold Rock Ice Creamery
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Scam Watch
Consumers are being warned about a sneaky new scam which is stealing bank account details right from your desktop!
Click here for more about this story and how to avoid being trapped
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Police seek witnesses
Detectives are appealing to the public for information about the armed robbery of a takeaway pizza outlet in Shellharbour, south of Wollongong, on Sunday night.
Click here for more about this story
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Things that make you go EWWW !!!
A man regretted changing his side order from fries to vegetables after finding something icky lurking in his broccoli.
Click here for more about this story,
which includes a truly bizarre image
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Date claimer:
Please mark 16 October 2009 in your diary for the “Coffee Club, Journey to The Wild, Charity Ball”
more information to follow ...
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WHERE IN THE WORLD?
Inside Franchising goes global ...
Did you know that Inside Franchising newsletter subscribers reside not only here in Australia, but also in countries around the globe including New Zealand, France, India, Malaysia, Italy, Greece, China, South Africa, UK, USA and more?
If you are reading our newsletter in another part of the world then please let us know so that we can include your country in our list ! |