Edition Eighty Seven of The Insider
Seasons Greetings and welcome to our final newsletter for 2007.
Today we would like to take the opportunity to thank all of our readers for making this year really sensational for all of us here at Inside Franchising!
With subscribers from around the globe, 2007 has seen www.insidefranchising.com.au receive more than 2 million hits from almost 40,000 unique visitors who are interested in franchising and what it takes to buy and run a successful franchise.
New Opportunities: If you have just started your quest to find the right opportunity for you, or if you are still on your journey into franchising, please visit our website to view all of our 700 plus franchises for sale. A number of franchises have brand new opportunities listed this week, so be sure to check those out.
News: After a quick office poll, it seems that one of the team favourites this year was the Inaugural Women in Franchising News Series, which also received some great feedback from readers. If you missed the series, please click here to view these inspirational stories.
This week we welcome some franchises who are sharing big news of award winners; a new appointment and a major acquisition. Check out these stories below.
We hope you will join us again in January, when we will be bringing you new and exciting opportunities, special offers, competitions and the latest news from the franchise sector.
In the meantime, be sure to keep an eye on the website as we will be constantly adding new and exciting franchise opportunities for you.
All the very best for the holidays!
from Leesa and the Inside Franchising Team
PS. Be sure to forward this newsletter to your friends and colleagues - you may just inspire someone to take their very first step towards being the next success story!
News in Franchising:
Worldwide Snaps-up Perth Writing Team
Print communications group Worldwide Online Printing has acquired Perth-based professional writing business Wordplay Media in a share-for-share deal.
The moved completed a busy end to ‘07 for Worldwide that saw it invest almost $5m in two state-of-the-art production hubs – and celebrate having Australia’s National Franchisee of The Year within its network of 82 design and print Centre owners. Worldwide is also based in WA.
Wordplay was created by British crime journalist Paul Sowerby who came to Australia almost two years ago to plug a gap in the communications sector for professional copywriting and editing services. Since then, his team of six have written over a million words for clients ranging from BankWest and the RAC, to Alinta and GESB (the Government Employees Superannuation Board).
Above: Paul Sowerby
Assignments have ranged from optimised web copy to radio scripts, slogans, interactive games, email text and operations manuals. Worldwide had been a client for six months prior to the acquisition.
For Worldwide, the strategic acquisition means its Centre owners can add words to their core design and print proposition. For Wordplay, being part of Australia’s fastest-growing print group* means its writers can offer their services to Worldwide’s 15,000 customers.
“We’ve had an amazing couple of years, but growing a small business from a WA base is challenging,” said Sowerby. “In Worldwide we have a conduit through which to extend the reach of our services into the media heartlands over East, and offer their print Centres a logical product extension and lucrative new revenue stream.”
Worldwide CEO Mark Manderson said the acquisition made a lot of sense at a time when Worldwide was looking for innovative new ways to expand its network and add new print-related activities and disciplines.
“As a major Wordplay client we’ve had a chance to see for ourselves just how important the written word is to our print clients,” he said. “It’s one of the pivotal elements of the communication mix and it seemed very sensible to formalise the working arrangements so that we can move forward with our rapid growth plans.”
*source BRW magazine 2007
Click here for more information on becoming a Worldwide Online Franchisee |
Mortgage Choice Appoints
Kelvin Bartholomeusz as
National Franchise Recruitment Manager
Mortgage Choice, Australia’s Best Mortgage Broker*, is pleased to announce the appointment of Kelvin Bartholomeusz to the newly created National Recruitment Manager role.
 Kelvin has extensive experience in the franchising industry, as a franchise recruitment manager and as a franchise owner, providing a wealth of knowledge with which to conduct his duties at Mortgage Choice.
He previously held the role of National Franchise Recruitment Manager for the Jones the Grocer Group (a top end food provider) after successfully selling up as Jones’s owner and master franchisor.
Further experience was attained in his roles within the professional services sector at Allens Arthur Robinson Solicitors and Bruce Duncan Russell Solicitors (the latter being a firm that specialises in Franchise Code of Conduct matters).
Mortgage Choice Managing Director Paul Lahiff said, “This has been a challenging role to fill as we were determined to find the right candidate with not only the proven experience and skills, but also the innovative and entrepreneurial attributes to look at things from new and fresh perspectives”.
The primary focus of Kelvin’s role is to drive the growth of the national franchise network in numbers of productive business writers i.e. franchisees and loan consultants. He will provide direction, leadership and coaching through the State Franchise Development Managers to ensure the network continues to grow.
“My role is responsible for Mortgage Choice’s recruitment strategies, including marketing and operational process enhancements, to ensure the network continues to grow with the best possible candidates,” Kelvin said.
“Mortgage Choice offers a unique customer value proposition in the market place. We are already well recognised and respected within the mortgage broking industry, and I am relishing delving deeply into our business processes and strategies to find ways to improve upon our established reputation and recruitment methods.
“I understand it is our primary responsibility to protect the system and brand integrity whilst supporting the entrepreneurship and flexibility of the network. It is also paramount that the network continues to attract and retain the highest quality small business owners in the market. I am dedicated to ensuring this happens”.
*source Australian Banking & Finance Magazine Awards, May 2007.
Click here for more information on becoming a Mortgage Choice Franchisee
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THE ‘BAJA’
NATIONAL AWARDWINNER
DAVID REID HOMES - SUNSHINE COAST SOUTHERN
David Reid Homes has again being recognised for its stunning contemporary home design & quality building with the BAJA Showhome, which over looks the picturesque waterways of Pelican Waters on the Sunshine Coast, Queensland.
BAJA has been awarded top Australian honours by the Master Builders Association of Australia for NATIONAL DISPLAYHOME OVER $500,000. This is a huge achievement and a compliment from within the industry to be recognised by its’ peers as one of Australia’s premier building companies.
The BAJA Showhome located at 2 Columba Place ,Pelican Waters Display Village on the Sunshine Coast previously won the State andRegional Masters Builder awards for Housing and Construction in the category of Display home over $550,000. The innovative BAJA design received atotal of 98 points out of a possible 100 in the state competition. It was also honoured Regionally and State wide by the Queensland Building Designers Association.
In the State competition the BAJA was judged oneverything from its "WOW'' factor to its liveability and design.It scored 10 out of 10 for its value for money and external appeal.What is Australia’s best Show home has been lauded as a landmark dwelling for the quality of its features and workmanship.
The BAJA is an example of David Reid Homes'philosophy to build architecturally designed custom builthomes that won't take forever to complete or cost the earth. BAJA won the judges over with its striking appearance, strong design and fresh innovative use of glass, metal & water.
 ''The BAJA creates tomorrow's dreams today. We are making unique, architecturally designed, custom-built homes affordable and the BAJA is an example of the company's pursuit of excellence from solid construction to superb finishes. It is the result of a professional team that work with the client from concept to completion'', David Reid Homes Sunshine Coast Southern director, Melissa Brinsdon said.
The simplistic and stylish nature of this home combines futuristic elements of design through the fusion of floor to ceiling glass panels which open the home up to uninterrupted water views combined with elements of metal & water.
BAJA has four bedrooms including a spacious masterbedroom with ensuite & walk in robe, study, bathroom andpowder room.Chicyet practical the contemporary entertainer’s kitchen hasplenty of storage with bi-fold window access looking out ontoone of the BAJA’s three external living areas and onto the unique Teppanyaki styled BBQ.Three separate living zones are created within the home which includes a unique mezzanine room suspended above a split level wet edgepool.
This spacious home features beautiful 600 x 600 Italian tiles, square Italian designer tap ware, exposed steel and water elements all of which add to the homes style.
Melissa is very proud of her company’s achievements in creating the BAJA. “This Show-home has attention to detail from concept to design and construction that is a trade-mark of David Reid Homes. The company continues to show market leadership not just through the satisfaction of its customers, but through its’ unique approach to creating and designing quality and value for money homes”, she said.
Click here for more information about this home or on becoming a David Reid Homes Franchisee
FORTY WINKS WINS AUSTRALIA’S NATIONAL RETAILER
OF THE YEAR AWARD
 At the 2007 Australian Furniture of the Year Awards held in Perth earlier in November, Forty Winks took out the prestigious award for Australian National Retailer of the Year.
The awards, held by the Furnishing Industry Association of Australia (FIAA), have been an annual event for over twelve years. They highlight and acknowledge excellence, innovation and success
in the Australian furnishing industry.
In announcing the award to Forty Winks, Ian Heard the CEO of the Furnishing Industry Association of Australia (FIAA) said “Forty Winks has demonstrated Australia wide that they support Australian manufacturers and value them in their product offer to the Australian consumer. Forty Winks also appreciate the important role that Australian manufacturers have to play in the success of their business.”
Roger Wilson, the General Manager of FortyWinks, said he was thrilled to accept the award. “We are an Australian company and proudly support the furniture industry in Australia. We enjoy working with Australian manufacturers to give our customers the best possible choice and quality they seek.”
With over 90 stores in all states of Australia, Forty Winks is the market leader in specialist bedding.
“Our support of the Australian Made campaign is a key element of our marketing going forward. We acknowledge our Australian made products in-store, in all our TV commercials, catalogues and press advertising; it’s an important part of out product offering.” Mr. Wilson said.
Click here for more information about becoming a Forty Winks' Franchisee
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| THIS WEEK'S SPECIAL OFFERS: |
Handpick the perfect Christmas gift at Ella Baché.
Enjoy your bonus gift from our sun, tan and body ranges!
Visit an Ella Baché salon or David Jones counter to receive your customised Ella Baché gift!!
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Ella Baché skincare is available from Ella Baché salons and David Jones stores nationally. For stockists call 1 800 789 234 or visit our location finder at www.ellabache.com.au |
Gleaming car, clear conscience for Christmas
If you’re struggling to find something for your favourite car lover that has every gadget and part already, here’s a Christmas present they’ll adore: A gleaming set of wheels, a well earned rest over the festive break and the knowledge of doing their bit for the environment.
ecowash mobile gift vouchers are a fantastic Christmas gift for friends, family and business associates. The completely waterless mobile car washing and detailing service comes directly to home or office and saves around 180 litres of water per wash compared to traditional methods. To date they have saved more than 28 million litres in Australia alone.
 Using a 2 in 1 process that encapsulates dirt particles and prevents swirl marks unlike traditional methods, an ecowash cleans and polishes, leaving a protective coating that lasts for four to six weeks. As well as not using water, the products are biodegradable, making the process completely eco-friendly.
In 2006 the franchise was awarded the ‘Smart Approved Watermark’, the nation’s reference for choosing products, services and organisations that are reducing outdoor water use. ecowash mobile also won the 2007 Australian Business Award for Enterprise, in its industry category. The award acknowledges the automotive industry franchise system as an industry leader and honours its contributions to the industry as a whole.
A basic ecowash starts at $35 and includes exterior wash and polish, wheels and windows as well as tyre dressing. If you really want to spoil that someone special, the ‘extreme ecowash’ from $120 goes over every inch of your car, right down to the boot and door jams, and brings it back to life! All bugs and tar are removed, bumpers renovated, the interior spotless and deodorised.
ecowash mobile gift vouchers are available online on www.ecowash.com.au or by calling 1800 ECOWASH (1 800 326 927).
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*The content of all news items published in this
newsletter are published in good faith and are reproduced from
information provided by the individual companies the subject
of said news items. Inside Franchising Pty Ltd takes no
responsibility whatsoever for information and content being
true and correct.
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