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Edition Seventy of The Insider
Welcome to this our 70th Edition of The Insider!
First of all, we would like to thank everyone for the fabulous feedback we received regarding last week's newsletter which was the first in our Women in Franchising news series. It seems that the ladies featured in last week's newsletter really gave a lot of our readers pause for thought, and that is just sensational! Please keep that feedback coming, we really do appreciate it!
Today we are proud to present the second of our special Women in Franchising news series, and it gives us great pleasure to introduce you to Sara, Alex and Tenille who are thoroughly enjoying the benefits that come from working for themselves. Carlene was headhunted by an environmentally friendly franchise who knew she had the 'right stuff' to be a success. And we also hear from Alison who is so happy about her business choice that she is now sharing it with her sister. We also chat with first-time franchisee Pauline who has made her South East Brisbane store a huge success! These are just some of the dynamic women who are making a big splash in the world of franchising, and we look forward to bringing you more success stories in coming weeks.
You can read more about today's stories; copies of earlier news stories; and all you need to know from the Franchise Council of Australia regarding the Annual Conference; the inaugural Whirlwind Women in Franchising Conference and the 2007 Franchise Woman of the Year Award by clicking here.
Please join us next week when some Franchisors share their insights on the influx of female talent in franchising.
In the meantime, as always, we invite you to come and visit us at Inside Franchising to check out our range of more than 700 Franchises for Sale. Whilst you're there, be sure to take our Franchise Suitability Test and our Personal Finance Analysis which will assist you in your decision when selecting the franchise that best suits your lifestyle.
Also - do not miss out on the free ACCC seminars for potential new franchisees. The seminars will inform participants about what they should know before buying a franchise, the Franchising Code of Conduct, and what to expect as a franchisee. The seminars are an initiative of the Australian Competition and Consumer Commission (ACCC) and will be presented by the Franchise Advisory Centre. Anyone thinking of purchasing a franchise cannot afford to miss out on this information! Click here for full details
Until next week, all the best,
Leesa
ps. We all talk about wanting to give our boss the flick and work for ourselves, and these ladies have actually done it! Be sure to forward this newsletter to your friends - you may just inspire someone to take their very first step towards being the next success story!

After just three years as a first-time franchisee owner, Pauline Holmes has steered her Wendy’s Victoria Point store in South East Brisbane to success.
Pauline recently won Wendy’s prestigious National Franchisee of the Year Award for 2006, has driven a 20% growth in sales in the last 12 months and is currently tracking an increase of 30% over the last quarter.
“When it came to making the decision to buy the business, I did a lot of research including talking to several other Wendy’s owners as well as sitting down with my accountant."
Pauline has applied a customer service background in the finance industry to her new role and largely attributes her success to an ongoing commitment to her local community.
“I support the local schools and sporting groups whenever I can and, while I think it’s a role that all local businesses should play, it has resulted in a large group of loyal customers who support my business in return,” Pauline said.
Testament to her success is the fact that Pauline recently became an “Accredited Franchise Trainer” to help share her knowledge and experience with new franchisees joining the system.
“I’m also very passionate about customer service and my staff share that passion so it’s fantastic to have a positive and enthusiastic team behind me.
“I get a lot of support from my husband and two children and I really enjoy the freedom that comes with owning a business that doesn’t involve much out of hours work.
“In saying that, it has been three years of hard work but I’m really looking forward to the challenges that lie ahead and continuing to grow the business.”
Click here for more on this story |

At only 27 years of age, Alison Hope is Home Entertainment Express’s number one franchisee. Alison has been the proud owner of the franchise for five years, servicing the Penrith and Lower Blue Mountains areas. But the decision didn’t come easily … Alison maintained right from the beginning that she would do as much research as possible to find a franchise that suited her needs.
It was a small franchise that would catch her eye and would change her life forever.
“When I came across Home Entertainment Express, the initial attraction was the fact that it was so different from any other franchise I had investigated so far. After my first enquiry, I soon realised it was their unique service that made it so different.”
In Alison’s first weeks of commencing her new business, she made a profit of approximately $1,200 a week. Now after five years and with three full-time staff under her belt, she brings in around $5,000 a week!
Since her franchise began and grew, Alison has been named ‘Franchisee of the Year’ three times, has paid off the mortgage on her house and is now starting a family
“My success has encouraged others to start a Home Entertainment Express franchise, namely my sister and friend who have been reeling in the success for a year and a half now. We all agree that we would never be where we are today without the honest support, modern systems and lifestyle Home Entertainment Express has provided us with”.
Click here for more on this story |

With no water, a long and proven history, superb results, and genuine environmental content – NoWet Waterless CarClean has been given the Australian Ecolabel for Environmentally Innovative Product and Service.
Leonie Weber of NoWet Waterless CarClean tells us: "As a woman in franchising I am proud of the women who have come on board with NoWet.
One of our top detailers is a woman in Perth. We headhunted Carlene from an imported car dealership to work in the Perth City Convention Centre Car Park for NoWet. Carlene has been detailing cars for almost 20 years and she is a consummate professional.
Where previously it took her two and a half hours to wash, chamois, wax, polish and fully detail a car, she now does a better job in 40 minutes using NoWet! But more importantly, she no longer gets headaches, feels tired or nauseous, because she is now using a genuine environmental product in NoWet and not the chemically filled ones she was using before.
She is so rapt in the results and how much better she feels, that she bought the franchise!
Many women have joined NoWet - and they chose us for the same reasons Carlene did and they do a fantastic job."
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HydroDog is the perfect business opportunity for women. Their caring attitude towards their doggy clients comes naturally and their ability to multi task make women ideal candidates for HydroDog. Women also excel in customer-service skills which helps them to build extremely successful businesses.
We have many women in the business who work around the school day – it’s flexible and a great money earner.
Here are a few of statements from our franchisees:
"In the three years of owning a HydroDog franchise, I have built a successful business. It gives me a great sense of achievement and self-satisfaction, and has shaped me into a more confident and happy person. I have control of my life. I say when, where and how and that's very empowering."
Sarah, Victoria
"Since joining the HydroDog team, I have gained experience in business and organization skills. After my family, HydroDog is the most exciting venture I've ever been part of. Watching my business grow is very fulfilling. Working with dogs is the greatest!"
Alex, Queensland
"Since becoming a HydroDog franchisee I’ve never looked back. Every day is different so I’m never bored, I am out in the fresh air, I get to work with dogs and have some freedom in what I do. It’s a very rewarding job, and I go home feeling happy, and knowing that I have made all the dogs feel great too. I love all of the doggies so much I could not imagine doing anything else." Tenille, Victoria

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| THIS WEEK'S SPECIAL OFFERS: |

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*The content of all news items published in this
newsletter are published in good faith and are reproduced from
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