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Edition Sixty-two of The Insider
Today, it is our pleasure to welcome to the Inside Franchising website Hotondo Homes - a family business with family values,
established in Deniliquin Victoria in 1979 by founder Kevin Renwick. Hotondo commenced its franchising operations and began to empower small, local independent builders with the business systems and brand recognition synonymous with large scale volume building. Be sure to check out this new opportunity today!
We also bring you some news from prominent Australian mortgage broking franchisor, Mortgage Choice, which recently secured the 2007 Australian Banking and Finance Award of Best Mortgage Broker for the third time in four years.
And, we applaud Bakers Delight for their Pink campaign which raised over $350,000 to support Australia’s breast cancer community.
The hot topic across the nation right now is water, and more precisely water conservation, so this week, for something a little different, we thought we might ask some Franchisors: "Has the water crisis had an impact on your franchise?" Some of their responses may just surprise you ...
Water restrictions have become front of mind for all Australians and as a consequence, have affected Clark Rubber pool sales nationally.
Clark Rubber has been providing affordable swimming pools for Australians for more than 60 years and it is our intention and commitment to continue to provide this service.
The drought and subsequent water restrictions are having a significant effect on the entire pool and spa industry. However, Clark Rubber is prepared and has prepared a strategy in a bid to ensure Australian's continue the tradition of swimming in an affordable backyard swimming pool.
Although there are a number of Clark Rubber stores nationally that have been suffering the severity of restrictions for some time, Victorian stores, especially in the metropolitan area, have been hit hard with stage three water restrictions.
As a result, Clark Rubber Franchise Support Office placed an advertisement in the leading daily Victorian newspaper calling for all bore water suppliers to make contact.
The result of the advertisement was more than a dozen genuine callers offering their bore water to Clark Rubber. Of these callers, one has been commissioned to service four stores in the states south-east.
Clark Rubber is now planning to roll-out this successful program nationally. |
The water restrictions have resulted in us taking a proactive approach to water savings by working with the water boards and training all our franchisee to adhere to the most stringent restrictions.
With just 15 litres of water used to Hydrobath a dog compared to 3 - 4 times this amount bathing in the traditional method, Hydrobathing is the most water efficient way to wash a dog. With customers recognising this fact, more dogs are now being hydrobathed.
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The quality and convenience of our Ecowash Mobile Service has always been most highly valued by our customers, however, given recent water restrictions and the heightened awareness of environmental issues, our customers have an increasing focus on the fact that our system is waterless and environmentally friendly.
Often it is through necessity and the resulting public pressure that new 'environmentally friendly' technologies are trialled and accepted and, as in our case, realised to be superior to traditional processes.
From a franchising perspective, this clearly indicates that in today's market, systems must not only be financially viable, but also environmentally sustainable.
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The water crisis has had both a positive and negative effect on our business.
Negative because we didn't know what the effects would be, and positive because a crisis brings out the creativity in a business and with this comes opportunity. |
Water usage is a major issue, particularly when it is so visible such as in Queensland. HydroDog has been working with the Qld Water Commission to develop best practice for hydrobaths saving even more water than the already very efficient process.
HydroDog’s baths save about 60 litres for every dog washed compared to washing at home with a hose, therefore the water restrictions are an opportunity to promote and grow our business as a way of dog owners having a professionally cleaned and groomed dog whilst saving water.
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The water crisis has increased the awareness of people about the need to conserve water which in turn has made them more open to our concept as both customers and potential franchisees.
Having said that, we are also careful to place great emphasis on the quality, convenience and genuine environmental credibility of our products and services. |
Still looking for the perfect franchise for you? With more than 600 Franchise opportunities available today - starting at less than $1,500 - there is something for everyone on the Inside Franchising Website.
NEW FRANCHISE OPPORTUNITIES:
A family business with family values, Hotondo was established in Deniliquin Victoria in 1979 by founder Kevin Renwick. In 1993, Hotondo commenced its franchising operations and began to empower small, local independent builders with the business systems and brand recognition synonymous with large scale volume building.
Today, Hotondo Homes proudly boasts a base of some 125 Franchisees constructing more than 1250 homes per year across 500 regions throughout Australia.
With professional, accessible resources such as: Dedicated Architects / draftsmen, 100+ plans provisionally priced and complete with bill of quantities, established Marketing programs including press / TV / radio / magazine advertising, a National Call Centre, a Central Hotondo Homes Web Page, Display Centres, National Supplier Pricing, Discounted Insurance Services and National Network Conferences, the Hotondo Franchisee will become a champion of the building industry.
The opportunities presented are for the ownership of exclusive Hotondo Homes Franchise territories which arm franchisees with all leads and enquiries as are generated through our extensive T.V. and print media advertising campaigns. As the builder, the franchisee will utilise all of the Hotondo business systems and marketing tools to project an image of professionalism and value for money, winning consumer confidence as well as their business.
Proven business systems, national sales marketing and training programs and access to supplier agreements are a small sample of the benefits associated with our national franchise network of local builders.
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NEWS IN FRANCHISING:
Leading Franchisor Mortgage Choice Wins Industry Leadership Accolade
Prominent Australian mortgage broking franchisor of 13 years, Mortgage Choice has again proven it is Australia’s leading broker by recently securing the 2007 Australian Banking and Finance Award of Best Mortgage Broker for the third time in four years.
The publicly listed company outclassed a number of high profile competitors to receive the coveted prize.
Mortgage Choice is dedicated to providing professional home loan service and advice to borrowers and this has seen its loan consultants help over 200,000 customers achieve the great Australian dream of home ownership.
Through its national network of over 436 franchises (as at 31/12/07) operating within metropolitan, coastal and regional areas, the company writes almost 1 in every 20 Australian residential loans.
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FRANCHISING IN THE COMMUNITY:
A sweet success story -
$350,000 raised to support Australia’s breast cancer community
Breast Cancer Network Australia (BCNA) is thrilled with the success of the Bakers Delight Pink campaign which raised over $350,000 to support Australia’s breast cancer community.
The funds were raised through public donations and the sale of specially prepared pink finger buns from 3-16 May. Many bakeries took it upon themselves to raise additional funds through activities such as sausage sizzles, sponsorship of staff to shave their heads and even donating of wages.
BCNA CEO and breast cancer survivor, Lyn Swinburne comments, “The response from the bakeries and the public has been incredible. This result contributes to the $1.5 million Bakers Delight has contributed to Breast Cancer Network Australia (BCNA) over our seven year relationship.
“I want to thank the Bakers Delight staff and customers for their support on behalf of the 22,000 members BCNA represents and the wider Australian breast cancer community,” she says.
All proceeds from the sale of the pink products will support BCNA to continue its work to empower, inform, represent and link together Australians affected by breast cancer.
Much of the money raised will go towards BCNA’s My Journey Kit – a comprehensive information kit distributed free of charge regardless of where the woman lives in Australia to help them on their journey through breast cancer.
“It is expected that 13,000 women will be diagnosed with breast cancer this year, and thanks to the generous support of Bakers Delight staff and customers, BCNA will be supporting these women and their families who need our help,” Lyn Swinburne said.
The most important element of the Pink Bun campaign was the opportunity to link breast cancer survivors with their local community. A substantial number of BCNA representatives visited their local Bakers Delight to interact with the community to inform and educate them about BCNA and the support available to those affected by breast cancer.
During the campaign, every bakery was decorated in pink paraphernalia as they competed for the prize to attend BCNA’s upcoming event Field of Women LIVE. The public determined the best decorated store by voting online at www.bcna.org.au. The winner was Bakers Delight Murwillumbah.
Pictured above: BCNA Board Member and breast cancer survivor, Raelene Boyle, with Bakers Delight’s mascot, Bread Head, thanking their local bakers for their support during Pink Bun.
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*The content of all news items published in this
newsletter are published in good faith and are reproduced from
information provided by the individual companies the subject
of said news items. Inside Franchising Pty Ltd takes no
responsibility whatsoever for information and content being
true and correct.
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