Inside Franchising Logo


Welcome

Hello and thank you for joining us for this week's edition of The Insider.

Today the nation’s largest publicly listed franchise joins us to share the results of its second annual Potential Franchisee Survey.  Interestingly, the top reasons that potential franchisees gave for wanting to run their own business included “challenge” and “personal achievement”, over and above “income potential”.  Be sure to check out this fascinating insight into what it is that franchisees really want.

We also meet some franchisees who, with a little help from a V8 Supercar star, are on the road to success; whilst another franchisee is celebrating a very sweet 2.5 million milestone!

Read more about these stories, and more, in our News sections below.

And, if you are looking for a franchising opportunity, be sure to check out the new listings at our Franchises for Sale pages - there are hundreds of franchise locations to choose from !

Join us again next week, when we will be delivering the latest from Inside Franchising.

Have a great weekend!

From the Inside Franchising Team


Mortgage Choice, Best in the Mortgage & Finance Industry*, discovered that personal growth has overtaken potential to earn for Australians planning to purchase a franchise in the next three years.

The nation’s largest publicly listed franchisor commissioned its second annual Potential Franchisee Survey to uncover behaviour drivers for franchisees-to-be.

The top reasons potential franchisees want to run their own business are:

* 53.5% - Looking for stimulation, challenge and personal achievement
* 50.3% - Flexibility i.e. ability to control own time/movements/etc
* 47.9% - Income potential

The top appealing factors of being part of a franchise system are:

* Established franchisor brand recognition
* Established business model for franchisees to follow
* Level of support provided by the franchisor

Flexibility was a lot more important to females (54.6%) than males (46.7%). In fact, females rated flexibility over stimulation, though only just.

It was interesting to see ‘income potential’ drop to third place from first place in last year’s survey and lifestyle moving from a very close second to fourth place (at 47.7%). Perhaps people are realising that running a franchise, as with any small business, initially takes a lot of hard work, significant hours and heavy concentration.

The most popular industries being considered were retail – food, restaurants and cafés (47.5%), business and professional services (26.5%), tourism, leisure and accommodation (21%), information technology (20.6%) and domestic services (19.6%).

A brave 22.2% are going it alone, 57.4% will venture in with their spouse/partner, 7.9% with a business partner, 3.8% with a family member and 8.7% are not sure yet.

* 2008 Mortgage & Finance Association of Australia Awards

Arrow Click here for more information about Mortgage Choice.


A huge storewide sale helped to kick start the Grand Opening Celebrations of Autobarn Lismore with two days of giveaways, specials and events.

New franchisees Stephen and Lynne Fernance opened the doors to the public recently with a wide range of entertainment for visitors as well as 20 percent off all stock in the store.

The big two days began on the Friday night at Mary Gilhoolies where Autobarn’s very own Grid Girl, Sherie, entered the Zoo Weekly Australian Swimsuit Calendar competition sponsored by Autobarn – and finished equal second.

Autobarn Racing’s V8 Supercar star Paul Dumbrell was on hand on Saturday to sign autographs for eager race fans before he was due to head to Perth for this weekend’s fourth round of the V8 Supercar Series at Barbagallo Raceway, while 88.9 FM’s Blues Mobile was on site with plenty of other great giveaways.

Eager shoppers even had expert advice on hand from representatives of major suppliers including well-known brands Kincrome, Century Batteries, Kenwood, Trico, Pioneer, Penrite and Phillips to ensure they were well looked after.

And it didn’t end there either, with all customers able to sign up for Autobarn’s Eclub online customer database and go into the draw to win a Navman Portable Navigation System and a Clarion MP3/CD Tuner and speaker pack.

Lismore locals proved to be great supporters of the Grand Opening Celebrations, with the $800 proceeds from a BBQ run by the local SES going to the organisation.

The team at Autobarn Lismore – Stephen and Lynne, Chris, Ben, Stevie, Caroline, Emma, Melina, Ed, Nathan, Ian and Luke look forward to helping customers with all their automotive needs and you can find them at 123-125 Woodlark Street, Lismore.

Arrow Click here for more information about Autobarn.


Deer Park resident Tracey McDonald is the unseen and unsung hero behind the region’s Donut King stores, making more than 2.5 million delicious donuts during the past 16 years.

Tracey first began working for Donut King after school and during the weekend in 1992 when she was 15-years-old and looking for extra cash while studying.

Three years later, she became a donut maker, working through the night making hundreds of donuts for customers to enjoy the next day.

Today, Tracey works from 10pm to 3am, four nights a week at Donut King Watergardens.  Each night she makes about 1,000 donuts for Donut King stores at Watergardens and Caroline Springs, using more than 20 kilograms of dough.

During the past 16 years, Tracey has made more than 2.5 million donuts – making her one of Donut King’s longest serving and most productive employees.

Ms McDonald said she enjoyed working during the night making the donuts.

“It really fits in with my life because I’ve got two kids and it means that I can look after them during the day and work at night,” she said.

“The shopping centre is pretty quiet when I’m there.  I start work making the donuts at 10pm and then the donut decorator begins work at 1am so the donuts are ready in the morning.

“After all these years I still enjoy a good donut.  My favourite is the Jam Ball when they’re nice and hot!”

As Australia's largest specialty donut and coffee chain, Donut King operates more than 303 stores across Australia, employing over 4,600 staff and serving 30 million donuts to more than 27 million Australians a year.

The Donut King franchise network is owned and managed by Retail Food Group (RFG), a leading Australian retail food brand manager and franchisor. RFG is the franchisor and intellectual property owner of the Donut King, bb’s cafe, Brumby’s and Michel’s Patisseries systems.

Click here for more information about how you can become a Donut King franchisee.


Home Timber and Hardware is celebrating the launch of their newest group member, Beaconsfield Home Timber and Hardware.

Expanding to over 2,500 square metres, the new purpose built store at 102-112 Old Princess Highway, Beaconsfield, Victoria is a perfect demonstration of the expert products and services that Home Timber and Hardware stores provide for their trade customers.

The store joins more than 240 independently owned stores Australia-wide in having exclusive access to the benefits of being part of the Home Timber and Hardware group, whilst also maintaining the unique, family feel that has been a foundation of the store since it opened in 1984.

According to Rohan Treasure, Store Manager, "The store has grown from strength to strength over 20 years and is a valued member of the community. We wanted to provide the complete Timber and Hardware offering whilst maintaining a strong family and community feel."  

"We have dealt with Danks as an independent since we started in 1984 and saw it as a natural progression in joining the Home Timber and Hardware group. We were able to do this properly with help from the Danks." he added. 

Interested?  Would you like more information?

Arrow Click here to request more details.


Snap-on Tools are looking for more franchisees to join their team!

The Snap-on business model involves a franchisee buying products from the franchisor and selling them from a sophisticated mobile showroom, to the professional tool users in their territories. They pay a small monthly fee for the brand, systems, and franchisor support. Supply is simple, accounts are simple, marketing is simple, after-sales warranty is looked after by the franchisor and reporting requirements are negligible.

Franchisee training includes one week at the Snap-on Training Centre in Dallas, Texas.

Interested?

Click here for information about becoming a Snap-on tools franchisee and you too can love your work!


Congratulations to Costa Anastasiadis, Managing Director of Crust Gourmet Pizza Bar who has just been listed as a winner of Australian Anthill's 30 under 30. Costa is very proud to be selected among 29 other young entrepreneurs for this prestigious award. The accolade confirms him as a leader within the food industry which has seen Crust grow to 18 stores in operation since becoming a franchise in July last year.


Interested in the latest news from the ACCC?

Click here to visit the ACCC news centre.

The administrator of collapsed jeweller Kleins will investigate breaches of the Corporations Act as accusations grow that the company was involved in misleading and deceptive conduct.  Stephen Giles, partner at law firm Deacons, was working with a large group of franchisees and also trying to introduce potential buyers to the administrators to get the business sold. “We tried and we almost pulled a rabbit out of the hat,” he says. Giles wants further investigation of Kleins’ management. “I would expect that the franchisees will instruct me to make a complaint to the ACCC,” he says.

Click here and here for more on this story


Ketchell Case Update

Justice Rares of the Federal Court of Australia has refused to follow the decision of the Court of Appeal in Ketchell's case, declaring that it was 'plainly wrong'. The decision throws doubt over the consequences of a franchisor's failure to comply with the Franchising Code of Conduct (Code). That doubt will not be resolved until the High Court delivers its judgment on appeal.

Arrow Click here and here for more on this story


 


Ever wanted to know more about a particular franchise? How much does one cost?
Is there an opportunity available? What kind of experience is needed?

Simply click here to visit us at Inside Franchising to view our full list of opportunities!

You can also click a logo below for more on these Featured Franchises.

www.insidefranchising.com.au

There is always a lot to see and do !


Would you like to advertise with Inside Franchising?

Send all enquiries to:

webmaster@insidefranchising.com.au




Everyone loves a freebie, and to get your hands on Worldwide's free guide to 25 Ways to Amaze Your Customers all you need to do is click here to visit the Worldwide Online Franchise System Profile and follow the links.


Ella Baché Age Protection

Ella Baché’s new range of age defying treatment products provides a fusion of nature and technology. Combining active ingredients including White Lotus, French Lavender Oil, Hazelnut, Wheat Germ, Musk Rose Oil, Olive Squalane and White Tea; each chosen specifically for its ability to act in synch with the skin’s natural function to correct the signs of fatigue, wrinkles and a dull complexion.

Combined with an exclusive 3D Shield, our Age Protection range protects during the day against environmental aggressors like pollution, smoke and free radicals that cause oxidative stress resulting in premature aging. The skin regains its energy and resilience against the damages of time. Your youthful glow is restored!

Ella Baché’s Age Protection range includes 4 retail products:

  • Bulle d’Energie Anti-Temps Smoothing Energy Booster – a silky smooth, intensive treatment to re-boost the skin’s energy, delivering immediate re-plumping and smoothing effect. Visible results within 15 days! 20ml $99.
  • Bulle de Jour Anti-Temps Age Protection Cream – a rich comforting cream that corrects and protects the skin from external aggressors. Nourishes, smoothes wrinkles and gives the skin a radiant glow. 50ml $114.
  • Bulle de Nuit Anti-Temps Intensive Relaxing and Renewal Night Cream – a rich velvet-textured cream that relaxes, de-stresses and deeply regenerates the skin, reducing the appearance of wrinkles. 50ml $116.
  • Bulle Regard Anti-Temps Eye Contour Gel – a delicate, anti-puffiness, anti-dark circle, wrinkle smoothing eye gel that provides instant results. 15ml $90.

Key Active Ingredients:

White Lotus Eauligo: Energising liquid from the petals of the white lotus flower. It revitalises skin, stimulates cellular metabolism and facilitates oxygenation.

MG-relax ®: (Magnesium and Blue Lotus) A natural stress reliever that helps to fight fatigue and smooth out lines and wrinkles.

Glycofilm®: Acts as a physical barrier against the harmful effects of pollutants, heavy metals and tobacco.

Quintescine® (peptide): Anti-free radical that fights against UVA rays and protects
cellular DNA.

The unique action of each ingredient works to protect and repair against lipoperoxidation (attacks on the cell membranes), protein oxidation (enzymatic attack on collagen and elastin fibres), DNA alteration (due to cell membrane breakdown) and protects against sun damage to the cells.

Ella Bache LogoBy day the skin is protected and signs of ageing corrected, resulting in a youthful glow. By night the skin relaxesand stress diminishes, while a deep regenerating process begins...

For skin good enough to eat.

Ella Baché Skincare is available from Ella Baché salons and David Jones stores nationally. For stockists call 1 800 789 234 or visit our location finder at www.ellabache.com.au.


*The content of all news items published in this newsletter are published in good faith and are reproduced from information provided by the individual companies the subject of said news items. Inside Franchising Pty Ltd takes no responsibility whatsoever for information and content being true and correct.