Michel's Patisserie Franchise Profile
Retail Food and Beverage Franchise
| Name of Franchise System | Michel's Patisserie |
| Industry | Retail - Fresh Food & Beverage |
| Investment | Approx $272,000 - $401,000 |
| Outlets available | NSW, ACT, SA, WA, QLD, VIC |
| Number of franchises | Australia 320, International 5 |
| Qualifications and background required | No experience required as full training provided |
| Training provided | 4 week training plus ongoing support |
| Term | Varies from state to state. All new stores are 5 + 5 Franchise agreements. |
| Marketing | National marketing provided and may including television, radio, print media, in-store POS, web, PR & LSM |
| Year business established | 1988 |
| Year franchising commenced | 1989 |
| Franchise contact details | Faith Manning |
| Request information | click here to request more information about this franchise business |
| Website | www.michels.com.au |
Michel's Patisserie was foundered in 1988 by Noel Carroll & Noel Roberts with a small bakery in Hornsby NSW and two retail outlets.
Together they grew the company to be one of Australia's most successful patisserie franchise groups and now boast over 353 stores throughout Australia and New Zealand.
Michel’s Patisserie now forms part of Australia’s largest multi food franchisors Retail Food Group (RFG)
RFG have had over 25 years in franchising and also operate 3 other iconic Australian brands – Donut King, bb’s café, and Brumbys bakeries.
Michel's Patisserie's product range boasts over 200 delicious items consisting of small and large cakes, flans, pastries, pies, quiche and other savouries with the added value of hot and cold beverages.
It's the simplicity of the system that attracts dedicated Franchisees to our system, as the baking is separated from the retailing. Franchisees simply place their order to the central bakery each afternoon and delicious fresh products are delivered early the next morning for the store to merchandise and sell.
State offices and Business Development Managers (BDM) provide assistance in all aspects of running your business including administration, financial management, local marketing, coffee, retail operations, and customer service.
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