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Michel's Patisserie Franchise Profile
FRANCHISE BUSINESS featured on

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Name of Franchise System Michel's Patisserie
Industry Retail - Fresh Food & Beverage
Investment Approx $272,000 - $401,000
Outlets available NSW, ACT, SA, WA, QLD, VIC
Number of franchises Australia 320, International 5
Qualifications and background required No experience required as full training provided
Training provided 4 week training plus ongoing support
Term Varies from state to state. All new stores are 5 + 5 Franchise agreements.
Marketing National marketing provided and may including television, radio, print media, in-store POS, web, PR & LSM
Year business established 1988
Year franchising commenced 1989
Franchise contact details

Faith Manning
faith@rfg.com.au

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Website www.michels.com.au

Michel's Patisserie was foundered in 1988 by Noel Carroll & Noel Roberts with a small bakery in Hornsby NSW and two retail outlets.

Together they grew the company to be one of Australia's most successful patisserie franchise groups and now boast over 353 stores throughout Australia and New Zealand.

Michel’s Patisserie now forms part of Australia’s largest multi food franchisors Retail Food Group (RFG)

RFG have had over 25 years in franchising and also operate 3 other iconic Australian brands – Donut King, bb’s café, and Brumbys bakeries.

Michel's Patisserie's product range boasts over 200 delicious items consisting of small and large cakes, flans, pastries, pies, quiche and other savouries with the added value of hot and cold beverages.

It's the simplicity of the system that attracts dedicated Franchisees to our system, as the baking is separated from the retailing. Franchisees simply place their order to the central bakery each afternoon and delicious fresh products are delivered early the next morning for the store to merchandise and sell.

Unlike almost all other retail Franchisors in Australia, Michel's Patisserie is not a royalty - based system. State offices and Business Development Managers (BDM) provide assistance in all aspects of running your business including administration, financial management, local marketing, coffee, retail operations, and customer service.

 


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