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INSIDE FRANCHISING: GOOGLE'S #1 FOR "FRANCHISE FOR SALE" !
Delivering franchising news and opportunities since 2005
Welcome to this edition of "The Insider”.
The Inside Franchising Team wishes all of our readers a Happy and Prosperous New Year!
Franchising continues to form the backbone of the small business sector within the Australian economy with expansion and growth evident in many franchise systems. In our 'Quickshots Section' this week we highlight just a few of the systems that are making solid gains as well as announce some staff changes.
Also this week, we highlight the increasing use of the internet by Franchise systems to market their systems and make it easier for their customers to obtain their products: Sign*A*Rama takes us inside their on-line sign design and ordering tool and BedShed provides us with an interesting way for potential franchisees to compare the financial performance of different franchise systems.
Finally the ACCC launches its latest scam survey – and announces the outcome of two investigations into misleading and deceptive conduct.
However, to begin the year – we thought that we would ask Mark Fernandez to answer the question – What do Franchisors Really Want? – and you may be surprised by the answer!
We hope you enjoy this edition of "The Insider" !
Regards,
Michael and the team at Inside Franchising.
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What do Franchisors Really Want? It is a big question to ask, and the answer does not come easily. “What do Franchisor’s want?” The best way to answer this question is to separate two key features of what a franchisor wants - what they want out of business and what they want out of a franchisee. Although the results from each may be considered independent; the franchisor will not get what they want out of business if they do not have what they want from the franchisee and visa versa. So in determining what a franchisor actually wants, we will look at it from different viewpoints: - What they want out of Business - What they want in a Franchisee |
Mark Fernandez Director, Business Development Alliance |
Would you like to know what Franchisors look for when selecting franchisees?
Click here to read the full article from Mark Fernandez, Director, Business Development Alliance
Click here for more information about Business Development Alliance
Bedshed crunches the numbers
It is estimated there were over 1000 business format franchise systems operating in Australia in 2010 (Franchising Australia 2010 Survey).
Bedshed recognised it could be a real challenge for industry newcomers to objectively consider the options, which led them to develop Australia’s first easy-to-use franchise calculator tool.
The tool examines the factors common to most franchises – marketing fee, royalty fee, sales, gross margin and expenses – to provide an initial profit estimate and long term estimated profit projection on up to three franchise models at once.
Bedshed’s Chief Operating Officer, Gavin Culmsee explains they were motivated by a lack of useful tools in this major business sector and wanted to provide a framework for potential franchisees to analyse how various options stack up.
Please click here to read the full story
Please click here for more information about the Bedshed franchise opportunity
SIGNARAMA Launches New Online Design Website!
SIGNARAMA, Australia’s largest full-service sign and graphics franchise, has released Australia’s first state-of-the-art online signage design and ordering tool.
Like many franchisors adopting a successful ‘bricks and clicks’ strategy, SIGNARAMA have created a sign design playground on their company website.
Available 24/7 with a few clicks of the mouse, customers are able to create their own sign design from scratch, or modify any of the thousands of templates available, putting convenience and control in the hands of the customer.
Please click here to read the full story
Please click here for more information about the Sign*a*Rama franchise opportunity
Other Quickshots:
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What Scratch? Now has 18 Franchisees. Great work! Click here for information about what scratch? franchise opportunities
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Muzz Buzz' new contact for franchise inquiries is Steve Pynt Click here for information about Muzz Buzz franchise opportunities |
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Just Cuts Franchising has appointed Luke Manning National Business Development Manager Click here for information about Just Cuts franchise opportunities |
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Aussie Pooch Mobile has almost 200 Operators across the Globe washing and caring for thousands of dogs each month. Click here for information about Aussie Pooch Mobile franchise opportunities |
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Appliance Tagging Services now has 36 Franchisees. Excellent achievement! Click here for information about ATS franchise opportunities |
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Spray Pave has a new 'support payment plan'. |
2012 Scam Survey now online
Have you been the victim of an online scam or noticed any new or persistent scams over the last year?
The Australasian Consumer Fraud Task Force (ACFT) and the Australian Institute of Criminology (AIC) are gathering the most up-to-date information on fraud and scam trends in Australia through their annual online survey, AIC Principal Criminologist, Dr Russell Smith said today.
“We are seeking as much consumer fraud information as possible, whether it’s about fraudsters ringing from an overseas call centre trying to con money from householders, or email advance fee fraud scams, and even fraudulent requests for money by traditional post.
“If you have come in contact with such a consumer scam, or know someone else who has, please take the opportunity to fill in our short, confidential survey.
ACCC accepts Australian Workplace Services’ undertaking over misleading representations
The Australian Competition and Consumer Commission has accepted court enforceable undertakings from Australian Workplace Services Pty Ltd (AWS) and its director, Mr John O’Halloran, regarding misrepresentations made to small businesses concerning the need for AWS’s products.
The ACCC alleged that since at least October 2009 AWS made false or misleading representations to small businesses through the use of prepared scripts in the course of selling or promoting AWS’s safety products.
Furniture Galore pays infringement notices for misleading advertising
Furniture Galore Pty Ltd has paid three infringement notices totalling $19,800 and provided a court enforceable undertaking to the Australian Competition and Consumer Commission for misleading consumers about advertised savings.
"In the midst of the summer sales period this is a very timely reminder to all retailers that they must ensure that any advertised savings are genuine and not misleading or deceptive," ACCC chairman Rod Sims said.
Please click here to read the full stories from the ACCC
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