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BAKERS DELIGHT FINALISE AT WORLD RETAIL AWARDS

Bakers Delight has been recognised in the Oracle World Retail Awards 2010, taking out finalist honours for in-store merchandising designed and executed by sales acceleration agency, MediaTag.

Voted one of the leading global retailers in the ‘retail advertising’ category, the bakery franchise engaged MediaTag in early 2009 to look at innovative creative point of sale merchandising solutions to maximise campaign execution in-store and achieve maximum product exposure.

Chris Caldwell, General Manager of Marketing & Operational Support at Bakers Delight acknowledged his initial scepticism about the proposed creative execution and its application in a bakery environment.

“MediaTag delivered a solution that solved an ongoing challenge that we had been working on for 18 months. The solution - counter decals that provided a realistic look and feel to imagery such as a 3D-like oven, drawing attention to product in the counter.”

MediaTag’s innovative design technology counter decal execution was trialed in select Bakers Delight bakeries for a five week period in 2009. The campaign was designed to direct traffic to the new scone variants conveying the message that if the baked goods were any fresher, they would still be in the oven.

The trial was so successful that the decal concept was rolled out across 630 bakeries across Australia during their Pizza campaign August/September 2009.

Grant Samuel, Joint Managing Director at MediaTag said: “The brief was to help position the Bakers Delight brand as ‘fresh when you want it’. We believed the simplest and most powerful way to communicate this visually was at counter level, offering the perfect canvas for our creative team to effectively execute this message to consumers.”

Dean Weinman, fellow Joint Managing Director added: “This achievement has surpassed our wildest expectations and we credit Bakers Delight for embracing this innovative in-store marketing approach.”

With a record number of entries in this year's World Retail Awards, the industry judges have completed short listing and commenced the second stage of judging assessing six finalist entries in the Retail Advertising category. Winners announced at a Gala Dinner and Awards Ceremony on 22 April in Berlin, Germany.

Click here for more information about Bakers Delight Franchising

SNAP-ON TOOLS CONFERENCE IS 'TORQUE' OF THE TOWN

Over 140 franchisees attended Snap-on’s 21st Annual Franchise Conference to celebrate the business’ continued success and recognise the outstanding achievements of its star performers from across Australia and New Zealand.

The three-day conference saw Brad Watts from Central Queensland continue to dominate Snap-on’s national awards, receiving the coveted Highest National Sales and Top Business Unit trophies. A Snap-on franchisee for 13 years, Brad has grown his business to five full-time working trucks with a team of four sales representatives.

Craig Wilkinson from the Noosa area in Queensland was awarded the Snap-on Tools New Franchisee of the Year Award for impressive sales achievements in his first 12 months.

There was plenty of time for franchisees to let their hair down and enjoy their family time at the Sanctuary Cove conference, with a ‘sarong and thong’ pool party kicking off proceedings, and a dinner at Warner Bros Movie World providing a fitting finale.

“Our 2010 conference celebrated the successes we achieved in 2009 and our resilience in the face of global financial challenges. It was a fantastic kick-start to the year and underlined the results a cohesive and talented team of franchisees can deliver,” said Nick Hudson, National Franchise Manager for Snap-on Tools.

“Over the last 22 years in Australia and New Zealand, Snap-on has grown to include 158 mobile stores who are undoubtedly our greatest asset. We congratulate each of them for their hard work in 2009 and their individual contributions to our achievements as a business,” said Nick Hudson, National Franchise Manager for Snap-on Tools.

If that’s not something to ‘torque’ about, Snap-on doesn’t know what is.

Click here for more information about Snap-on Tools Franchising

FRANCHISING CONFERENCE

BRW Franchising Forum 2010

The Four Seasons Hotel, Sydney

Wednesday, 3 March 2010

8:30 registration
9:00 Sessions Commence
17:00 Sessions Close
17:05 - 18:05 Networking drinks

Want to make the most of the economic recovery and not miss the boat? Following the success of BRW’s inaugural 2009 Franchising Forum, this year’s event will provide an unparalleled opportunity for franchisors in Australia’s $120 billion sector to network with their peers, government and industry representatives.

Delegates will hear about the emerging opportunities including growth sectors and where to find finance as well as how to overcome industry challenges. Key industry figures will provide insight into their success, the lessons they have learned along the way as well as their predictions for the future.

Key Topics:

• Opportunities as the economy expands
• Financing: what are the options?
• Offshore expansion
• Areas of growth
• New media marketing opportunities for franchising

Confirmed Speakers:

• Hon Dr Craig Emerson MP, Minister for Competition Policy and Consumer Affairs; Minister for Small Business, Independent Contractors and the Service Economy; Minister Assisting the Finance Minister on Deregulation
• Michael Schaper, Deputy Chair, ACCC
• Mike Adams, President & CEO, Cartridge World Asia Pacific
• Peter Bush, Chief Executive Officer, McDonald's Australia Ltd
• Braeden Lord, Chief Executive Officer, Aussie Farmers Direct
• David Milne, Co Founder, Noodle Box
• Michael Sherlock, Executive Chairman, Franchised Food Co and Co-Founder of Brumbies Bakeries
• Dirk Spence, Chief Executive Officer, Howards Storage World

Early booking rate - $990 including GST (until 5pm, 5th February 2010)
Full rate - $1,210.00 including GST
Endorsing body early booking rate - $880 including GST (until 5pm, 5th February 2010)
Endorsing body full rate - $1,000.00 including GST
AFR subscriber early booking rate - $792.00 including GST (until 5pm, 5th February 2010)
AFR subscriber full rate - $968.00 including GST
Fast club member - $968.00 including GST

Price includes arrival refreshments, morning tea, networking lunch, afternoon tea, and networking drinks plus a copy of BRW.

Click here to register or for more information or to enquire about sponsorship

SAFETYQUIP AWARDED SPOT IN BRW FAST FRANCHISES LIST

National workplace safety product & services franchise, SafetyQuip, was today announced as a BRW Fast Franchise and is ranked 31 on the 2010 list.

The BRW Fast Franchises list ranks companies according to their average annual turnover growth over three years. According to the business magazine the entrepreneurs running the BRW Fast Franchises are extremely confident about their futures.

Commenting on their success in the annual BRW ratings, CEO Gary Shearer said, “Safety is a significant growth industry. SafetyQuip has franchises established in all mainland states and is Australia's only significant franchised player in full scope Workplace Safety Products & Services – a growing billion dollar plus market,” “In terms of potential for our current and future franchisees, we believe that the safety business is the kind of ground floor opportunity that McDonalds was 20 years ago and Subway 10 years ago.”

 “We have established a potent combination, enabling motivated franchisees to build businesses of considerable value and are actively looking for the right people to establish locally owned and operated franchise businesses in Sydney, Mackay, Townsville/Cairns, Rockhampton, Tasmania, South Perth and South Adelaide.”

Click here for more information about SafetyQuip Franchising

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