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PIZZA ENTREPRENEUR SERVES UP A SLICE OF SUCCESS

Tom Potter is many things - high school drop-out, Aussie larrikin, successful entrepreneur, Eagle Boys Pizza Founder - and he’s now added ‘author’ to his list of achievements with his first book “The Eagle Boys Pizza Story".

In the book Tom recounts his experience growing the Eagle Boys Pizza franchise from humble origins in his home town of Albury in 1987 to the largest independent pizza chain in Australasia.

Tom said the book was a true story about ‘making it’ in franchising the hard way. 

“The book is written by me, from the driver’s seat with no agenda except to tell it like it is with the highs and lows included,” he said. “It’s 20 years of tough lessons and plenty of blood sweat and tears and some laughs poured into a little over 200 pages.”

The book chronicles Tom’s journey from leaving school at age 15 and becoming a baker, to the opening of the first Eagle Boys Pizza store in Albury with his Mum as partner. It then leads the reader through the journey of the rapid expansion of the business, the much publicised war with industry heavyweights Dominos and Pizza Hut and expansion overseas all leading to the eventual sale in 2007.

Tom said he wanted to pass on some of the valuable lessons he learnt during his Eagle Boys’ years.

“While it was important for me to tell my story and recognise the people who helped me along the way, the main reason I put pen to paper was so people could avoid some of the mistakes I made. I hope that it might make someone’s business journey that little bit smoother.

“I’m a country kid who had a good idea and managed to capitalise on it, but not without lots of wrong turns.” 

Writing the book part-time over four months Tom said it was amazing to look back over what had been a dramatic 20 years in franchising.

“It’s been one hell of a ride and it was pretty incredible to look back at everything we achieved with the business and all the great people who were involved.”

For those about to bite into business for themselves, Tom gave the following advice.

“Do your research and surround yourself with good mentors. Do it for the right reasons, which are hopefully following your passions and be prepared to make the tough decisions, of which there will be plenty.”

Never one to stay idle for long, Tom is working on new business interests and sharing his story at various public speaking engagements.

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With the combination of award winning, industry leading brands and unique development services, United Franchise Group is a leader in the franchise industry.

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FRANCHISING CONFERENCE

BRW Franchising Forum 2010

The Four Seasons Hotel, Sydney

Wednesday, 3 March 2010

8:30 registration
9:00 Sessions Commence
17:00 Sessions Close
17:05 - 18:05 Networking drinks

Want to make the most of the economic recovery and not miss the boat? Following the success of BRW’s inaugural 2009 Franchising Forum, this year’s event will provide an unparalleled opportunity for franchisors in Australia’s $120 billion sector to network with their peers, government and industry representatives.

Delegates will hear about the emerging opportunities including growth sectors and where to find finance as well as how to overcome industry challenges. Key industry figures will provide insight into their success, the lessons they have learned along the way as well as their predictions for the future.

Key Topics:

• Opportunities as the economy expands
• Financing: what are the options?
• Offshore expansion
• Areas of growth
• New media marketing opportunities for franchising

Confirmed Speakers:

• Hon Dr Craig Emerson MP, Minister for Competition Policy and Consumer Affairs; Minister for Small Business, Independent Contractors and the Service Economy; Minister Assisting the Finance Minister on Deregulation
• Michael Schaper, Deputy Chair, ACCC
• Mike Adams, President & CEO, Cartridge World Asia Pacific
• Peter Bush, Chief Executive Officer, McDonald's Australia Ltd
• Braeden Lord, Chief Executive Officer, Aussie Farmers Direct
• David Milne, Co Founder, Noodle Box
• Michael Sherlock, Executive Chairman, Franchised Food Co and Co-Founder of Brumbies Bakeries
• Dirk Spence, Chief Executive Officer, Howards Storage World

Early booking rate - $990 including GST (until 5pm, 5th February 2010)
Full rate - $1,210.00 including GST
Endorsing body early booking rate - $880 including GST (until 5pm, 5th February 2010)
Endorsing body full rate - $1,000.00 including GST
AFR subscriber early booking rate - $792.00 including GST (until 5pm, 5th February 2010)
AFR subscriber full rate - $968.00 including GST
Fast club member - $968.00 including GST

Price includes arrival refreshments, morning tea, networking lunch, afternoon tea, and networking drinks plus a copy of BRW.

Click here to register or for more information or to enquire about sponsorship

Bakers Delight partners with The Chia Company to bring super seed to Aussies

A little known ancient seed has emerged as the most lucrative crop option for Stage 2 of the State and Federal Government’s $415 million investment in the Ord river irrigation development, now strongly supported by a major national supply partnership.

The partnership between The Chia Company and national bakery network Bakers Delight, will see the production of Chia in the Ord River region double in 2010 with the industry on track to be worth $20 million in just five years time. It will help provide an established industry perfectly suited to the Kimberly region, when Stage 2 of the Ord River irrigation scheme rolls out in 2013, and a profitable crop option for local farmers that will help them see a significant return on their investment.

First used by the Aztecs, the Chia plant produces a tiny seed that is the richest plant source combining Omega 3, dietary fibre, protein and antioxidants making it the most nutritious grain available.

Fourth generation Western Australian grain farmer, John Foss, recognised the demand for a functional food crop and set about researching global trends impacting food production, water availability, energy and consumer health and wellbeing. Impressed with the nutritional attributes of the Chia seed – and with a history of agriculture innovation – he established The Chia Company in 2004 and successfully harvested the first crop in the Kimberley region five years ago. 

In agronomic terms, the company has progressed 20 years in just five thanks to the growing consumer trend for more natural, functional foods and the ideal growing conditions in the Ord. The Chia Company has progressed to become the largest producer of the Chia seed in the world.

“Compared to countries where Chia is grown such as Bolivia, Mexico and Peru, the distinct advantage we have growing here is our climate, and quality control systems,” explained Foss, managing director of The Chia Company. 

“The Kimberly region is the ideal location to grow Chia, it is a very difficult seed to grow and the Ord farming region combines all the environmental factors such as soil type, climate, day length, latitude at precisely 15 degrees south of the equator and most importantly the ample water source from Lake Argyle. This allows us to ensure a sustainable supply of the seed all year round and maintain its purity and nutritional profile.”

Already an international success story in the United States, Canada and Europe – where 95 per cent of Australian grown Chia has been exported to date – Foss said as a result of this new partnership he is able to achieve the vision of contributing to consumer health while also remaining confident about expanding Chia production and continuing to develop the worlds best supply chain for Chia in the Ord River farming region. 

“Chia should be consumed regularly, so it makes sense that we are able to incorporate Chia in an every day product. The supply to 650 Bakers Delight bakeries across Australia and New Zealand gives us the confidence to keep growing our business and delivering the health benefits to the population,” Foss added.

Chris Caldwell, general manager at Bakers Delight, said the business was pleased to be able to support the Australian farming and agricultural industry through this exclusive national supply partnership and ultimately bring the health benefits of this ancient seed into Australian homes. “Chia is considered one of nature’s complete superfoods and will be included in our new range of daily baked Chia bread in its whole seed form,” Caldwell added. 

Click here for more information about Bakers Delight franchise opportunities and recruitment

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