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Bridgestone Select Franchise Profile
- Tyre Franchise / Automotive Franchise / Retail Franchise / Car Related Franchise Opportunity
FRANCHISE BUSINESS featured on 
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| Name of Franchise System |
Bridgestone Select |
| Industry |
Retailing - Tyres |
| Investment |
$200,000 - $400,000 |
| Territories available |
Australia Wide |
| Number of franchises |
35 |
| Qualifications and background required |
People who thrive on delivering superior levels of customer service |
| Training provided |
Comprehensive training and support |
| Term |
5 year + 5 option |
| Marketing |
TV, print media, Catalogue, Radio, Online |
| Year business established |
Bridgestone Franchise system established 1986. |
| Year franchising commenced |
Bridgestone Select established 2006 |
| Franchise contact details |
1800 354 864
franchiserecruitment@bridgestone.com.au |
| Request information |
click here to request more information about this franchise business |
| Website |
www.bridgestoneselect.com.au |
 Bridgestone are recognised as a leader in tyre retailing in Australia, having built a network of 255 Bridgestone Tyre Centre stores since 1986, 220 of which are franchise operated.
Bridgestone Select – the innovative retail format first launched by Bridgestone in late 2006 – is continuing to grow with impressive numbers.
There are now 35 Bridgestone Select stores around the country with a host awaiting conversion and plenty of new sites continually coming on line.
With Bridgestone Select, we’ve launched a completely new concept representing the next generation of tyre retailing in Australia. We are now seeing the results, both in terms of sales figures and of the number of franchisees who are converting to Bridgestone Select. Bridgestone Select stores eliminate the traditional barriers normally associated with tyre retailing.
From the research we conducted, consumers told us that they generally felt disempowered by the traditional tyre sales process and that tyre shops are often perceived as smelly and intimidating, particularly to women. Bridgestone Select has addressed all the ‘big issues’ head on and encompasses everything from a tyre-free showroom to our free-standing computer pods that place both the retailer and customer on the same side of the transaction. It’s unlike anything else in the industry and shows a genuine respect for the customer. With this open environment, many of our franchisees are reporting that it is easier for staff to sell and it has made price less of a barrier.
Traditionally, retailers might have knocked a few dollars off the price to try to get the sale. However, because they’re now both looking at the same product and price information on the POS screen, the retailer can more easily explain the difference between various tyres helping customers to make an informed decision on what’s right for them – rather than just price.
If you are interested in obtaining further information about owning a
Bridgestone Select franchise,
please contact 1800 354 864 or
franchiserecruitment@bridgestone.com.au
click here to request more information about the Bridgestone Select Franchise Opportunity
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